Brandwave

How popular isAlphaTheta in search?

In September 2026, there were an estimated 49.5K branded searches for AlphaTheta worldwide which is up 22.2% over the last 12 months. AlphaTheta holds 17.8% estimated Share of Search among DJ equipment brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Native Instruments39.6%
  2. AlphaTheta17.8%
  3. Allen & Heath14.6%
  4. Denon DJ11.9%
  5. Numark9.7%
  6. Reloop6.4%
  7. Rane0.06%
AlphaTheta website (opens in a new tab)

Follow AlphaTheta and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which DJ equipment brands compete with AlphaTheta?

AlphaTheta against DJ equipment brands worldwide, by month

Share of Search by month for Native Instruments, AlphaTheta, Allen & Heath, Denon DJ, Numark, Reloop. The figures are in the table below the chart.

View monthly share of search table
MonthNative InstrumentsAlphaThetaAllen & HeathDenon DJNumarkReloopRane
Oct 202551.2%12.6%12.6%8.4%10.3%4.9%0.03%
Nov 202555.8%11.2%11.2%7.5%9.2%5%0.02%
Dec 202556.8%11.4%9.3%7.7%9.3%5.4%0.02%
Jan 202658.6%17.6%7.9%5.3%6.4%4.2%0.03%
Feb 202654%10.8%13.2%7.3%8.9%5.8%0.04%
Mar 202648.7%11.9%14.6%8%9.8%6.9%0.04%
Apr 202647.6%14.3%14.3%7.8%9.6%6.4%0.03%
May 202651.8%12.7%12.7%8.5%8.5%5.7%0.03%
Jun 202645.6%13.7%13.7%9.2%11.2%6.5%0.05%
Jul 202632.5%21.8%9.8%9.8%9.8%16.3%0.04%
Aug 202640.5%18.2%12.2%10%10%9.2%0.05%
Sep 202639.6%17.8%14.6%11.9%9.7%6.4%0.06%

  1. 1.Native Instruments

    39.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.AlphaTheta

    17.8%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Allen & Heath

    14.6%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  4. 4.Denon DJ

    11.9%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.

  5. 5.Numark

    9.7%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Reloop

    6.4%

    Held 6th. 17.7K estimated branded searches, -29.2% vs prior month. Share -2.8 points.

  7. 7.Rane

    0.06%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between AlphaTheta and its closest rivals

Every comparison with AlphaTheta

How has branded search demand for AlphaTheta changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AlphaTheta worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide increased from 12.6% to 17.8%.
  • Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide peaked at 21.8% in July 2026 and was lowest at 10.8% in February 2026.
  • Across the 12 months ending September 2026, AlphaTheta rose from 3rd to 2nd among DJ equipment brands worldwide.

How did search popularity change for DJ equipment brands worldwide in September 2026?

  1. In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.

  2. In September 2026, Denon DJ gained estimated Share of Search among DJ equipment brands worldwide, from 10% to 11.9%.

  3. In September 2026, Reloop lost estimated Share of Search among DJ equipment brands worldwide, from 9.2% to 6.4%.

  4. In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.

  5. Estimated monthly branded searches for Rane worldwide rose 88.9% over 12 measured months, from 90 to 170 in September 2026.

  6. Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How is AlphaTheta measured?

Brandwave collects information about searches that people make online using AlphaTheta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • alphatheta

Do you work for AlphaTheta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is AlphaTheta your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free