How popular isNative Instruments in search?
In September 2026, there were an estimated 110K branded searches for Native Instruments worldwide which is down 33.3% over the last 12 months. Native Instruments holds 39.6% estimated Share of Search among DJ equipment brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Native Instruments39.6%
AlphaTheta17.8%
Allen & Heath14.6%
Denon DJ11.9%Numark9.7%
Reloop6.4%
Rane0.06%
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Which DJ equipment brands compete with Native Instruments?
Share of Search by month for Native Instruments, AlphaTheta, Allen & Heath, Denon DJ, Numark, Reloop. The figures are in the table below the chart.
View monthly share of search table
| Month | Native Instruments | AlphaTheta | Allen & Heath | Denon DJ | Numark | Reloop | Rane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 12.6% | 8.4% | 10.3% | 4.9% | 0.03% |
| Nov 2025 | 55.8% | 11.2% | 11.2% | 7.5% | 9.2% | 5% | 0.02% |
| Dec 2025 | 56.8% | 11.4% | 9.3% | 7.7% | 9.3% | 5.4% | 0.02% |
| Jan 2026 | 58.6% | 17.6% | 7.9% | 5.3% | 6.4% | 4.2% | 0.03% |
| Feb 2026 | 54% | 10.8% | 13.2% | 7.3% | 8.9% | 5.8% | 0.04% |
| Mar 2026 | 48.7% | 11.9% | 14.6% | 8% | 9.8% | 6.9% | 0.04% |
| Apr 2026 | 47.6% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 0.03% |
| May 2026 | 51.8% | 12.7% | 12.7% | 8.5% | 8.5% | 5.7% | 0.03% |
| Jun 2026 | 45.6% | 13.7% | 13.7% | 9.2% | 11.2% | 6.5% | 0.05% |
| Jul 2026 | 32.5% | 21.8% | 9.8% | 9.8% | 9.8% | 16.3% | 0.04% |
| Aug 2026 | 40.5% | 18.2% | 12.2% | 10% | 10% | 9.2% | 0.05% |
| Sep 2026 | 39.6% | 17.8% | 14.6% | 11.9% | 9.7% | 6.4% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.6% | 110K | 0% | -0.9 points | |
| 2, held 2nd | 17.8% | 49.5K | 0% | -0.4 points | |
| 3, held 3rd | 14.6% | 40.5K | +22.4% | +2.4 points | |
| 4, held 4th | 11.9% | 33.1K | +22.1% | +1.9 points | |
| 5, held 5th | 9.7% | 27.1K | 0% | -0.2 points | |
| 6, held 6th | 6.4% | 17.7K | -29.2% | -2.8 points | |
| 7, held 7th | 0.06% | 170 | +21.4% | 0 points |
39.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
17.8%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
14.6%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.4 points.
4.
Denon DJ11.9%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.
5.
9.7%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Reloop6.4%
Held 6th. 17.7K estimated branded searches, -29.2% vs prior month. Share -2.8 points.
7.
Rane0.06%
Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
Compare search popularity between Native Instruments and its closest rivals
- Native Instruments vs AlphaTheta: compare search popularity
- Native Instruments vs Allen & Heath: compare search popularity
- Native Instruments vs Denon DJ: compare search popularity
- Native Instruments vs Reloop: compare search popularity
- Compare Native Instruments with any brand
Every comparison with Native Instruments
13 comparisons
- Akai vs Native Instruments
- Native Instruments vs Pioneer DJ
- Arturia vs Native Instruments
- Native Instruments vs Novation
- AlphaTheta vs Native Instruments
- Allen & Heath vs Native Instruments
- Denon DJ vs Native Instruments
- M-Audio vs Native Instruments
- Native Instruments vs Numark
- Native Instruments vs Roland
- Native Instruments vs Reloop
- Hercules vs Native Instruments
- Native Instruments vs Rane
How has branded search demand for Native Instruments changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Native Instruments worldwide fell from 165K to 110K.
- Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide decreased from 51.2% to 39.6%.
- Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide peaked at 58.6% in January 2026 and was lowest at 32.5% in July 2026.
How did search popularity change for DJ equipment brands worldwide in September 2026?
6 changes
In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.
In September 2026, Denon DJ gained estimated Share of Search among DJ equipment brands worldwide, from 10% to 11.9%.
In September 2026, Reloop lost estimated Share of Search among DJ equipment brands worldwide, from 9.2% to 6.4%.
In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.
Estimated monthly branded searches for Rane worldwide rose 88.9% over 12 measured months, from 90 to 170 in September 2026.
Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Where does Native Instruments compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| MIDI keyboards | 2nd of 6 | 23.7% | Show ranking |
| DJ controllers | 2nd of 6 | 32.8% | Show ranking |
| DJ equipment brands | 1st of 7 | 39.6% | Shown above |
How is Native Instruments measured?
Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- native instruments
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