How popular isNative Instruments in search?
In August 2026, there were an estimated 110K branded searches for Native Instruments worldwide which is down 33.3% over the last 11 months. Native Instruments holds 24.4% estimated Share of Search among midi keyboards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which midi keyboards compete with Native Instruments?
Share of Search by month for Akai, Native Instruments, Arturia, Novation, M-Audio, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Akai | Native Instruments | Arturia | Novation | M-Audio | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 28.6% | 19.1% | 12.8% | 7% | 3.8% |
| Nov 2025 | 24.7% | 30.1% | 24.7% | 11.1% | 6.1% | 3.3% |
| Dec 2025 | 25.9% | 31.5% | 21.2% | 11.6% | 6.4% | 3.5% |
| Jan 2026 | 23.2% | 42.2% | 15.4% | 10.4% | 5.7% | 3.1% |
| Feb 2026 | 25.2% | 30.8% | 20.6% | 13.8% | 6.2% | 3.4% |
| Mar 2026 | 30.4% | 24.9% | 20.3% | 13.6% | 7.5% | 3.3% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 13.8% | 6.2% | 3.4% |
| May 2026 | 30.2% | 30.2% | 16.6% | 13.6% | 6.1% | 3.3% |
| Jun 2026 | 29.7% | 24.2% | 19.9% | 16.3% | 6% | 4% |
| Jul 2026 | 29.7% | 24.2% | 19.9% | 16.3% | 6% | 4% |
| Aug 2026 | 29.9% | 24.4% | 20.1% | 13.4% | 7.3% | 4.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 135K | 0% | +0.2 points | |
| 2, held 2nd | 24.4% | 110K | 0% | +0.2 points | |
| 3, held 3rd | 20.1% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 13.4% | 60.5K | -18.2% | -2.9 points | |
| 5, held 5th | 7.3% | 33.1K | +22.1% | +1.4 points | |
| 6, held 6th | 4.9% | 22.2K | +22.7% | +0.9 points |
1.
Akai29.9%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
24.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Arturia20.1%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Novation13.4%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
5.
M-Audio7.3%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.
6.
Roland4.9%
Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.
Compare search popularity between Native Instruments and its closest rivals
Native Instruments vs Akai: compare search popularity- Native Instruments vs Arturia: compare search popularity
- Native Instruments vs Novation: compare search popularity
- Native Instruments vs M-Audio: compare search popularity
- Native Instruments vs Roland: compare search popularity
- Compare Native Instruments with any brand
How has branded search demand for Native Instruments changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Native Instruments worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide decreased from 28.6% to 24.4%.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide peaked at 42.2% in January 2026 and was lowest at 24.2% in June 2026.
How did search popularity change for midi keyboards worldwide in August 2026?
6 changes
In August 2026, M-Audio gained estimated Share of Search among midi keyboards worldwide, from 6% to 7.3%.
In August 2026, Roland gained estimated Share of Search among midi keyboards worldwide, from 4% to 4.9%.
In August 2026, Novation lost estimated Share of Search among midi keyboards worldwide, from 16.3% to 13.4%.
Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
Estimated monthly branded searches for Akai worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Arturia worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Where does Native Instruments compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Midi keyboards | 2nd of 6 | 24.4% | Shown above |
| Dj controllers | 2nd of 6 | 33.6% | Show ranking |
How is Native Instruments measured?
Brandwave collects information about searches that people make online using Native Instruments’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- native instruments
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