Brandwave

Arturia vs Native Instruments:Which is searched more?

In August 2026, Native Instruments had more branded searches than Arturia among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Arturia’s 90.5K, and held a 24.4% Share of Search versus Arturia’s 20.1%. These are worldwide searches for English-language branded terms.

Share of Search among midi keyboards worldwide in August 2026Which is more popular in search, Arturia or Native Instruments?
Arturia20.1%90.5K searches
vs
Native Instruments24.4%110K searches

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Which is more popular in search, Arturia or Native Instruments?

Compare the midi keyboards people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arturia and Native Instruments among midi keyboards worldwide, by month

Share of Search by month for Native Instruments, Arturia. The figures are in the table below the chart.

View monthly share of search table
MonthNative InstrumentsArturia
Oct 202528.6%19.1%
Nov 202530.1%24.7%
Dec 202531.5%21.2%
Jan 202642.2%15.4%
Feb 202630.8%20.6%
Mar 202624.9%20.3%
Apr 202625.2%20.6%
May 202630.2%16.6%
Jun 202624.2%19.9%
Jul 202624.2%19.9%
Aug 202624.4%20.1%
Sep 2026——

How has the Arturia and Native Instruments comparison changed over the last 12 months?

  • Native Instruments was ahead of Arturia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arturia’s estimated Share of Search among midi keyboards worldwide moved from 19.1% to 20.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide moved from 28.6% to 24.4%, and its estimated monthly branded searches moved from 165K to 110K.

How did search popularity change for midi keyboards worldwide in August 2026?

  1. Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

  2. Estimated monthly branded searches for Arturia worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arturia’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arturia

1 branded search term

  • arturia

Native Instruments

1 branded search term

  • native instruments

How the Brand Demand Index is measured

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