Brandwave

How popular isM-Audio?

In October 2026, people searched for M-Audio by name about 36,600 times worldwide, a 17% decrease from the previous year. These searches made up 18.3% of all global MIDI controller brand searches, placing M-Audio second out of six brands. When we asked both ChatGPT and Google AI Overviews about MIDI controller brands, M-Audio appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

M-Audio is the second most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Native InstrumentsShare of searches 55.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. M-AudioShare of searches 18.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. NovationShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AkaiShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. ArturiaShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top MIDI controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, M-Audio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. M-Audio is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Novation1st
  2. Arturia2nd
  3. Akai3rd
  4. Native Instruments4th
  5. M-Audio5th
  6. Roland6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Novation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Native Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Audio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MIDI controller brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for M-Audio compared with other MIDI controller brands worldwide?

M-Audio against MIDI controller brands worldwide, by month

Share of searches by month for Native Instruments, M-Audio, Novation, Akai, Arturia. The figures are in the table below the chart.

View monthly share of searches table
MonthNative InstrumentsM-AudioNovationAkaiArturiaRoland
Nov 202565.8%14.3%13.2%3.9%2%0.75%
Dec 202565.5%14.3%13.6%3.9%2.1%0.68%
Jan 202674.6%10.9%9.7%2.5%1.7%0.59%
Feb 202664.9%14.3%13.3%4.3%2.4%0.82%
Mar 202656.7%18.4%17.1%4.2%2.8%0.87%
Apr 202660.9%16.1%16%4%2.1%0.88%
May 202665.1%14.1%14.6%3.5%2%0.64%
Jun 202658.2%15.8%18.5%3.9%2.8%0.81%
Jul 202659.7%16.2%17%4%2.2%0.88%
Aug 202656.5%18.6%17.5%3.8%2.5%0.98%
Sep 202657.1%18.8%16.3%4.3%2.6%0.84%
Oct 202655.5%18.3%17.8%4.6%2.9%0.98%

  1. 1.Native Instruments

    55.5%

    Held 1st. 111K estimated branded searches, -<0.01% vs prior month. Share -1.7 points.

  2. 2.M-Audio

    18.3%

    Held 2nd. 36.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Novation

    17.8%

    Held 3rd. 35.6K estimated branded searches, +12.7% vs prior month. Share +1.5 points.

  4. 4.Akai

    4.6%

    Held 4th. 9.1K estimated branded searches, +7.9% vs prior month. Share +0.2 points.

  5. 5.Arturia

    2.9%

    Held 5th. 5.8K estimated branded searches, +16.4% vs prior month. Share +0.3 points.

  6. 6.Roland

    0.98%

    Held 6th. 2K estimated branded searches, +20.2% vs prior month. Share +0.1 points.

Akai and Arturia sell other things too, so only their searches that name this product count here, like “akai midi keyboard”.

Compare popularity between M-Audio and its closest rivals

Every comparison with M-Audio

5 comparisons

How has branded search demand for M-Audio changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for M-Audio worldwide fell from 44.1K to 36.5K.
  • Across the 12 months ending October 2026, M-Audio’s share of searches among MIDI controller brands worldwide increased from 14.3% to 18.3%.
  • Across the 12 months ending October 2026, M-Audio’s share of searches among MIDI controller brands worldwide peaked at 18.8% in September 2026 and was lowest at 10.9% in January 2026.

How did search popularity change for MIDI controller brands worldwide in October 2026?

6 changes

  1. In October 2026, Novation gained share of searches among MIDI controller brands worldwide, from 16.3% to 17.8%.

  2. In October 2026, Native Instruments lost share of searches among MIDI controller brands worldwide, from 57.1% to 55.5%.

  3. In October 2026, M-Audio lost share of searches among MIDI controller brands worldwide, from 18.8% to 18.3%.

  4. Arturia’s share of searches among MIDI controller brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.9% in October 2026.

  5. Estimated monthly branded searches for Akai worldwide fell 23.8% over 12 measured months, from 12K to 9.1K in October 2026.

  6. Estimated monthly branded searches for Roland worldwide fell 14.4% over 12 measured months, from 2.3K to 2K in October 2026.

How are M-Audio’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using M-Audio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • m audio
  • m audio keyboard controller
  • m audio midi controller
  • m audio midi keyboard

Do you work for M-Audio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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