Brandwave

How popular isNovation in search?

In August 2026, there were an estimated 60.5K branded searches for Novation worldwide which is down 18.2% over the last 11 months. Novation holds 13.4% estimated Share of Search among midi keyboards worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Akai29.9%
  2. Native Instruments24.4%
  3. Arturia20.1%
  4. Novation13.4%
  5. M-Audio7.3%
  6. Roland4.9%
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Which midi keyboards compete with Novation?

Novation against midi keyboards worldwide, by month

Share of Search by month for Akai, Native Instruments, Arturia, Novation, M-Audio, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthAkaiNative InstrumentsArturiaNovationM-AudioRoland
Oct 202528.6%28.6%19.1%12.8%7%3.8%
Nov 202524.7%30.1%24.7%11.1%6.1%3.3%
Dec 202525.9%31.5%21.2%11.6%6.4%3.5%
Jan 202623.2%42.2%15.4%10.4%5.7%3.1%
Feb 202625.2%30.8%20.6%13.8%6.2%3.4%
Mar 202630.4%24.9%20.3%13.6%7.5%3.3%
Apr 202630.8%25.2%20.6%13.8%6.2%3.4%
May 202630.2%30.2%16.6%13.6%6.1%3.3%
Jun 202629.7%24.2%19.9%16.3%6%4%
Jul 202629.7%24.2%19.9%16.3%6%4%
Aug 202629.9%24.4%20.1%13.4%7.3%4.9%
Sep 2026——————

  1. 1.Akai

    29.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Native Instruments

    24.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Arturia

    20.1%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Novation

    13.4%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  5. 5.M-Audio

    7.3%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.4 points.

  6. 6.Roland

    4.9%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

Compare search popularity between Novation and its closest rivals

How has branded search demand for Novation changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Novation worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Novation’s estimated Share of Search among midi keyboards worldwide increased from 12.8% to 13.4%.
  • Across the 11 months ending August 2026, Novation’s estimated Share of Search among midi keyboards worldwide peaked at 16.3% in June 2026 and was lowest at 10.4% in January 2026.

How did search popularity change for midi keyboards worldwide in August 2026?

  1. In August 2026, M-Audio gained estimated Share of Search among midi keyboards worldwide, from 6% to 7.3%.

  2. In August 2026, Roland gained estimated Share of Search among midi keyboards worldwide, from 4% to 4.9%.

  3. In August 2026, Novation lost estimated Share of Search among midi keyboards worldwide, from 16.3% to 13.4%.

  4. Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

  5. Estimated monthly branded searches for Akai worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  6. Estimated monthly branded searches for Arturia worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

Where does Novation compete?

Novation is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyboards and synths5th of 61.3%Show ranking
Midi keyboards4th of 613.4%Shown above

How is Novation measured?

Brandwave collects information about searches that people make online using Novation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • novation

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How the Brand Demand Index is measured

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