Brandwave

Native Instruments vs Numark:Which is more popular by branded search?

In August 2026, Native Instruments had more branded searches than Numark among dj controllers worldwide. Native Instruments was estimated to have 110K branded searches compared to Numark’s 27.1K, and held a 33.6% Share of Search versus Numark’s 8.3%. These are worldwide searches for English-language branded terms.

Share of Search among dj controllers worldwide in August 2026Which is more popular in search, Native Instruments or Numark?
Native Instruments33.6%110K searches
vs
Numark8.3%27.1K searches

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Which is more popular in search, Native Instruments or Numark?

Compare the dj controllers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Native Instruments and Numark among dj controllers worldwide, by month

Share of Search by month for Native Instruments, Numark. The figures are in the table below the chart.

View monthly share of search table
MonthPioneer DJNative InstrumentsDenon DJNumarkReloopHercules
Oct 202540%40%6.6%8%2.4%2.9%
Nov 202536.6%44.6%6%7.3%2.7%2.7%
Dec 202536.4%44.4%6%7.3%2.7%3.3%
Jan 202629.7%54.2%4.9%6%2.7%2.7%
Feb 202636.1%44.2%5.9%7.3%3.2%3.2%
Mar 202639.6%39.6%6.5%7.9%3.5%2.9%
Apr 202639.6%39.6%6.5%7.9%3.5%2.9%
May 202635.9%43.9%7.2%7.2%3.2%2.6%
Jun 202643%35%7.1%8.6%3.2%3.2%
Jul 202636.4%29.7%8.9%8.9%13.4%2.7%
Aug 202641.3%33.6%8.3%8.3%5.5%3%
Sep 2026——————

How has the Native Instruments and Numark comparison changed over the last 12 months?

  • Native Instruments was ahead of Numark in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide moved from 40% to 33.6%, and its estimated monthly branded searches moved from 165K to 110K.
  • Across the 11 months ending August 2026, Numark’s estimated Share of Search among dj controllers worldwide moved from 8% to 8.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for dj controllers worldwide in August 2026?

  1. In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.

  2. In August 2026, Numark lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Native Instruments’ and Numark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Native Instruments

1 branded search term

  • native instruments

Numark

1 branded search term

  • numark

How the Brand Demand Index is measured

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