Native Instruments vs Pioneer DJ:Which is more popular by branded search?
In August 2026, Pioneer DJ had more branded searches than Native Instruments among dj controllers worldwide. Pioneer DJ was estimated to have 135K branded searches compared to Native Instruments’ 110K, and held a 41.3% Share of Search versus Native Instruments’ 33.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Native Instruments or Pioneer DJ?
Compare the dj controllers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pioneer DJ, Native Instruments. The figures are in the table below the chart.
View monthly share of search table
| Month | Pioneer DJ | Native Instruments | Denon DJ | Numark | Reloop | Hercules |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 40% | 6.6% | 8% | 2.4% | 2.9% |
| Nov 2025 | 36.6% | 44.6% | 6% | 7.3% | 2.7% | 2.7% |
| Dec 2025 | 36.4% | 44.4% | 6% | 7.3% | 2.7% | 3.3% |
| Jan 2026 | 29.7% | 54.2% | 4.9% | 6% | 2.7% | 2.7% |
| Feb 2026 | 36.1% | 44.2% | 5.9% | 7.3% | 3.2% | 3.2% |
| Mar 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| Apr 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| May 2026 | 35.9% | 43.9% | 7.2% | 7.2% | 3.2% | 2.6% |
| Jun 2026 | 43% | 35% | 7.1% | 8.6% | 3.2% | 3.2% |
| Jul 2026 | 36.4% | 29.7% | 8.9% | 8.9% | 13.4% | 2.7% |
| Aug 2026 | 41.3% | 33.6% | 8.3% | 8.3% | 5.5% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Native Instruments and Pioneer DJ comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Pioneer DJ took it in June 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide moved from 40% to 33.6%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Pioneer DJ’s estimated Share of Search among dj controllers worldwide moved from 40% to 41.3%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for dj controllers worldwide in August 2026?
2 changes
In August 2026, Pioneer DJ gained estimated Share of Search among dj controllers worldwide, from 36.4% to 41.3%.
In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Native Instruments’ and Pioneer DJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Instruments
1 branded search term
- native instruments
Pioneer DJ
1 branded search term
- pioneer dj
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.