AlphaTheta vs Native Instruments:Which is searched more?
In September 2026, Native Instruments had more branded searches than AlphaTheta among DJ equipment brands worldwide. Native Instruments was estimated to have 110K branded searches compared to AlphaTheta’s 49.5K, and held a 39.6% Share of Search versus AlphaTheta’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AlphaTheta or Native Instruments?
Compare the dj equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, AlphaTheta. The figures are in the table below the chart.
View monthly share of search table
| Month | Native Instruments | AlphaTheta | Allen & Heath | Denon DJ | Numark | Reloop | Rane |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 12.6% | 8.4% | 10.3% | 4.9% | 0.03% |
| Nov 2025 | 55.8% | 11.2% | 11.2% | 7.5% | 9.2% | 5% | 0.02% |
| Dec 2025 | 56.8% | 11.4% | 9.3% | 7.7% | 9.3% | 5.4% | 0.02% |
| Jan 2026 | 58.6% | 17.6% | 7.9% | 5.3% | 6.4% | 4.2% | 0.03% |
| Feb 2026 | 54% | 10.8% | 13.2% | 7.3% | 8.9% | 5.8% | 0.04% |
| Mar 2026 | 48.7% | 11.9% | 14.6% | 8% | 9.8% | 6.9% | 0.04% |
| Apr 2026 | 47.6% | 14.3% | 14.3% | 7.8% | 9.6% | 6.4% | 0.03% |
| May 2026 | 51.8% | 12.7% | 12.7% | 8.5% | 8.5% | 5.7% | 0.03% |
| Jun 2026 | 45.6% | 13.7% | 13.7% | 9.2% | 11.2% | 6.5% | 0.05% |
| Jul 2026 | 32.5% | 21.8% | 9.8% | 9.8% | 9.8% | 16.3% | 0.04% |
| Aug 2026 | 40.5% | 18.2% | 12.2% | 10% | 10% | 9.2% | 0.05% |
| Sep 2026 | 39.6% | 17.8% | 14.6% | 11.9% | 9.7% | 6.4% | 0.06% |
How has the AlphaTheta and Native Instruments comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of AlphaTheta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 17.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Native Instruments’ estimated Share of Search among DJ equipment brands worldwide moved from 51.2% to 39.6%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for DJ equipment brands worldwide in September 2026?
2 changes
In September 2026, Native Instruments lost estimated Share of Search among DJ equipment brands worldwide, from 40.5% to 39.6%.
Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Other head-to-heads among DJ equipment brands
Native Instruments vs Allen & Heath: compare search popularity
Native Instruments vs Denon DJ: compare search popularityNative Instruments vs Numark: compare search popularity
- AlphaTheta vs Allen & Heath: compare search popularity
- AlphaTheta vs Denon DJ: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using AlphaTheta’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AlphaTheta
1 branded search term
- alphatheta
Native Instruments
1 branded search term
- native instruments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.