Brandwave

Allen & Heath vs AlphaTheta:Which is searched more?

In September 2026, AlphaTheta had more branded searches than Allen & Heath among DJ equipment brands worldwide. AlphaTheta was estimated to have 49.5K branded searches compared to Allen & Heath’s 40.5K, and held a 17.8% Share of Search versus Allen & Heath’s 14.6%. These are worldwide searches for English-language branded terms.

Share of Search among DJ equipment brands worldwide in September 2026Which is more popular in search, Allen & Heath or AlphaTheta?
Allen & Heath14.6%40.5K searches
vs
AlphaTheta17.8%49.5K searches

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Which is more popular in search, Allen & Heath or AlphaTheta?

Compare the dj equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Allen & Heath and AlphaTheta among DJ equipment brands worldwide, by month

Share of Search by month for AlphaTheta, Allen & Heath. The figures are in the table below the chart.

View monthly share of search table
MonthNative InstrumentsAlphaThetaAllen & HeathDenon DJNumarkReloopRane
Oct 202551.2%12.6%12.6%8.4%10.3%4.9%0.03%
Nov 202555.8%11.2%11.2%7.5%9.2%5%0.02%
Dec 202556.8%11.4%9.3%7.7%9.3%5.4%0.02%
Jan 202658.6%17.6%7.9%5.3%6.4%4.2%0.03%
Feb 202654%10.8%13.2%7.3%8.9%5.8%0.04%
Mar 202648.7%11.9%14.6%8%9.8%6.9%0.04%
Apr 202647.6%14.3%14.3%7.8%9.6%6.4%0.03%
May 202651.8%12.7%12.7%8.5%8.5%5.7%0.03%
Jun 202645.6%13.7%13.7%9.2%11.2%6.5%0.05%
Jul 202632.5%21.8%9.8%9.8%9.8%16.3%0.04%
Aug 202640.5%18.2%12.2%10%10%9.2%0.05%
Sep 202639.6%17.8%14.6%11.9%9.7%6.4%0.06%

How has the Allen & Heath and AlphaTheta comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Allen & Heath took it in February 2026, AlphaTheta took it in July 2026.
  • Across the 12 months ending September 2026, Allen & Heath’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 14.6%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 12 months ending September 2026, AlphaTheta’s estimated Share of Search among DJ equipment brands worldwide moved from 12.6% to 17.8%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for DJ equipment brands worldwide in September 2026?

  1. In September 2026, Allen & Heath gained estimated Share of Search among DJ equipment brands worldwide, from 12.2% to 14.6%.

  2. Estimated monthly branded searches for AlphaTheta worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

Other head-to-heads among DJ equipment brands

How each brand is measured

Brandwave collects information about searches that people make online using Allen & Heath’s and AlphaTheta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen & Heath

1 branded search term

  • allenheath

AlphaTheta

1 branded search term

  • alphatheta

How the Brand Demand Index is measured

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