Denon DJ vs Native Instruments:Which is more popular by branded search?
In August 2026, Native Instruments had more branded searches than Denon DJ among dj controllers worldwide. Native Instruments was estimated to have 110K branded searches compared to Denon DJ’s 27.1K, and held a 33.6% Share of Search versus Denon DJ’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Denon DJ or Native Instruments?
Compare the dj controllers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Native Instruments, Denon DJ. The figures are in the table below the chart.
View monthly share of search table
| Month | Pioneer DJ | Native Instruments | Denon DJ | Numark | Reloop | Hercules |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 40% | 6.6% | 8% | 2.4% | 2.9% |
| Nov 2025 | 36.6% | 44.6% | 6% | 7.3% | 2.7% | 2.7% |
| Dec 2025 | 36.4% | 44.4% | 6% | 7.3% | 2.7% | 3.3% |
| Jan 2026 | 29.7% | 54.2% | 4.9% | 6% | 2.7% | 2.7% |
| Feb 2026 | 36.1% | 44.2% | 5.9% | 7.3% | 3.2% | 3.2% |
| Mar 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| Apr 2026 | 39.6% | 39.6% | 6.5% | 7.9% | 3.5% | 2.9% |
| May 2026 | 35.9% | 43.9% | 7.2% | 7.2% | 3.2% | 2.6% |
| Jun 2026 | 43% | 35% | 7.1% | 8.6% | 3.2% | 3.2% |
| Jul 2026 | 36.4% | 29.7% | 8.9% | 8.9% | 13.4% | 2.7% |
| Aug 2026 | 41.3% | 33.6% | 8.3% | 8.3% | 5.5% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Denon DJ and Native Instruments comparison changed over the last 12 months?
3 findings
- Native Instruments was ahead of Denon DJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Denon DJ’s estimated Share of Search among dj controllers worldwide moved from 6.6% to 8.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among dj controllers worldwide moved from 40% to 33.6%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for dj controllers worldwide in August 2026?
2 changes
In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.
In August 2026, Denon DJ lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Denon DJ’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denon DJ
1 branded search term
- denondj
Native Instruments
1 branded search term
- native instruments
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.