Brandwave

How popular isPioneer DJ in search?

In August 2026, there were an estimated 135K branded searches for Pioneer DJ worldwide which is down 18.2% over the last 11 months. Pioneer DJ holds 41.3% estimated Share of Search among dj controllers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pioneer DJ41.3%
  2. Native Instruments33.6%
  3. Denon DJ8.3%
  4. Numark8.3%
  5. Reloop5.5%
  6. Hercules3%
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Which dj controllers compete with Pioneer DJ?

Pioneer DJ against dj controllers worldwide, by month

Share of Search by month for Pioneer DJ, Native Instruments, Denon DJ, Numark, Reloop, Hercules. The figures are in the table below the chart.

View monthly share of search table
MonthPioneer DJNative InstrumentsDenon DJNumarkReloopHercules
Oct 202540%40%6.6%8%2.4%2.9%
Nov 202536.6%44.6%6%7.3%2.7%2.7%
Dec 202536.4%44.4%6%7.3%2.7%3.3%
Jan 202629.7%54.2%4.9%6%2.7%2.7%
Feb 202636.1%44.2%5.9%7.3%3.2%3.2%
Mar 202639.6%39.6%6.5%7.9%3.5%2.9%
Apr 202639.6%39.6%6.5%7.9%3.5%2.9%
May 202635.9%43.9%7.2%7.2%3.2%2.6%
Jun 202643%35%7.1%8.6%3.2%3.2%
Jul 202636.4%29.7%8.9%8.9%13.4%2.7%
Aug 202641.3%33.6%8.3%8.3%5.5%3%
Sep 2026——————

  1. 1.Pioneer DJ

    41.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Native Instruments

    33.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +3.9 points.

  3. 3.Denon DJ

    8.3%

    Moved from 4th to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  4. 4.Numark

    8.3%

    Moved from 5th to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  5. 5.Reloop

    5.5%

    Moved from 3rd to 5th. 18.1K estimated branded searches, -63.4% vs prior month. Share -7.8 points.

  6. 6.Hercules

    3%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Pioneer DJ and its closest rivals

How has branded search demand for Pioneer DJ changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pioneer DJ worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Pioneer DJ’s estimated Share of Search among dj controllers worldwide increased from 40% to 41.3%.
  • Across the 11 months ending August 2026, Pioneer DJ’s estimated Share of Search among dj controllers worldwide peaked at 43% in June 2026 and was lowest at 29.7% in January 2026.
  • Across the 11 months ending August 2026, Pioneer DJ rose from 2nd to 1st among dj controllers worldwide.

How did search popularity change for dj controllers worldwide in August 2026?

  1. In August 2026, Pioneer DJ gained estimated Share of Search among dj controllers worldwide, from 36.4% to 41.3%.

  2. In August 2026, Native Instruments gained estimated Share of Search among dj controllers worldwide, from 29.7% to 33.6%.

  3. In August 2026, Reloop lost estimated Share of Search among dj controllers worldwide, from 13.4% to 5.5%.

  4. In August 2026, Denon DJ lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.

  5. In August 2026, Numark lost estimated Share of Search among dj controllers worldwide, from 8.9% to 8.3%.

  6. Estimated monthly branded searches for Hercules worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Pioneer DJ compete?

Pioneer DJ is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dj headphone brands2nd of 622.8%Show ranking
Dj controllers1st of 641.3%Shown above
Dj mixer brands1st of 652.5%Show ranking

How is Pioneer DJ measured?

Brandwave collects information about searches that people make online using Pioneer DJ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pioneer dj

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How the Brand Demand Index is measured

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