Brandwave

How popular isNovation in search?

In September 2026, there were an estimated 74K branded searches for Novation worldwide which held steady over the last 12 months. Novation holds 23% estimated Share of Search among synthesizer brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moog42%
  2. Korg28.1%
  3. Novation23%
  4. Roland6.9%
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Which synthesizer brands compete with Novation?

Novation against synthesizer brands worldwide, by month

Share of Search by month for Moog, Korg, Novation, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthMoogKorgNovationRoland
Oct 202537.1%30.5%24.9%7.5%
Nov 202534.8%34.8%23.4%7%
Dec 202530.5%37.1%24.9%7.5%
Jan 202634.8%34.8%23.4%7%
Feb 202633.1%33.1%27.1%6.6%
Mar 202637.6%30.9%25.3%6.2%
Apr 202637.6%30.9%25.3%6.2%
May 202637.6%30.9%25.3%6.2%
Jun 202635.3%28.8%28.8%7.1%
Jul 202633.1%33.1%27.1%6.6%
Aug 202636.3%36.3%20%7.3%
Sep 202642%28.1%23%6.9%

  1. 1.Moog

    42%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +5.6 points.

  2. 2.Korg

    28.1%

    Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -8.2 points.

  3. 3.Novation

    23%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3 points.

  4. 4.Roland

    6.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Novation and its closest rivals

Every comparison with Novation

How has branded search demand for Novation changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Novation worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide decreased from 24.9% to 23%.
  • Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide peaked at 28.8% in June 2026 and was lowest at 20% in August 2026.

How did search popularity change for synthesizer brands worldwide in September 2026?

  1. In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 42% estimated Share of Search.

  2. In September 2026, Novation gained estimated Share of Search among synthesizer brands worldwide, from 20% to 23%.

  3. In September 2026, Korg lost estimated Share of Search among synthesizer brands worldwide, from 36.3% to 28.1%.

Where does Novation compete?

Novation is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyboards and synths5th of 614.7%Show ranking
MIDI keyboards4th of 615.9%Show ranking
Synthesizer brands3rd of 423%Shown above
MIDI controller brands3rd of 324.7%Show ranking

How is Novation measured?

Brandwave collects information about searches that people make online using Novation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • novation

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How the Brand Demand Index is measured

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