Novation vs Sequential:Which is more popular?

Name: Novation vs Sequential: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Novation had more branded searches than Sequential among synthesizer brands worldwide. Novation had about 74,000 branded searches, while Sequential had 1,900. Novation made up 17.9% of all synthesizer brand searches we track, and Sequential accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Sequential appeared in two of the five answers and Novation in none.

Among synthesizer brands worldwide in September 2026

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Novation did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Korg	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Moog	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Arturia	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Roland	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Sequential	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Novation	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Moog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Asked ChatGPT
“Which synthesizer brand should I buy?”
1. 1Korg
2. 2Roland
3. 3Arturia
4. 4Moog
Asked ChatGPT
“What are the best synthesizer brands?”
1. 1Moog
2. 2Sequential
3. 3Roland
4. 4Korg
5. 5Arturia
Asked ChatGPT
“What's the best synthesizer brand for music production?”
1. 1Arturia
2. 2Moog
3. 3Korg
4. 4Sequential
5. 5Roland
Searched Google, AI Overview
“analog synthesizer”
1. 1Korg
2. 2Moog
Searched Google, AI Overview
“keyboard synth”
1. 1Korg
2. 2Arturia
3. 3Roland

Not named in any answer:

Novation

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Novation or Sequential more popular in search?

This chart shows how often people search Google for Novation and Sequential by name. Each line represents a brand's share of searches for all six synthesizer brands we track, month by month, from English-language searches worldwide.

Novation and Sequential among synthesizer brands worldwide, by month

Month	Moog	Arturia	Korg	Novation	Roland	Sequential
Oct 2025	26.9%	26.9%	22.1%	18.1%	5.4%	0.59%
Nov 2025	22.7%	34.1%	22.7%	15.3%	4.6%	0.5%
Dec 2025	20.8%	31.1%	25.3%	17%	5.1%	0.55%
Jan 2026	25.7%	25.7%	25.7%	17.3%	5.2%	0.44%
Feb 2026	23.5%	28.6%	23.5%	19.2%	4.7%	0.49%
Mar 2026	27.2%	27.2%	22.4%	18.3%	4.5%	0.47%
Apr 2026	27.2%	27.2%	22.4%	18.3%	4.5%	0.47%
May 2026	28.6%	23.5%	23.5%	19.2%	4.7%	0.49%
Jun 2026	26%	26%	21.2%	21.2%	5.2%	0.46%
Jul 2026	24.8%	24.8%	24.8%	20.2%	5%	0.52%
Aug 2026	27.8%	22.9%	27.8%	15.3%	5.6%	0.48%
Sep 2026	32.6%	21.9%	21.9%	17.9%	5.4%	0.46%

How has the Novation and Sequential comparison changed over the last 12 months?

3 findings

Novation was ahead of Sequential in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands worldwide moved from 18.1% to 17.9%, and its estimated monthly branded searches held steady at 74K.
Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands worldwide moved from 0.59% to 0.46%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for synthesizer brands worldwide in September 2026?

2 changes

In September 2026, Novation gained share of searches among synthesizer brands worldwide, from 15.3% to 17.9%.
Estimated monthly branded searches for Sequential worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Novation’s and Sequential’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.