Brandwave

How popular isSequential?

In September 2026, people searched for Sequential by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.46% of all global synthesizer brand searches, placing Sequential sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Sequential appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Sequential is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. MoogShare of searches 32.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArturiaShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. KorgShare of searches 21.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. NovationShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SequentialShare of searches 0.46%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top synthesizer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sequential was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sequential is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moog1st
  2. Korg2nd
  3. Arturia3rd
  4. Roland4th
  5. Sequential5th
  6. Novation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about synthesizer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which synthesizer brands compete with Sequential?

Sequential against synthesizer brands worldwide, by month

Share of searches by month for Moog, Arturia, Korg, Novation, Roland, Sequential. The figures are in the table below the chart.

View monthly share of searches table
MonthMoogArturiaKorgNovationRolandSequential
Oct 202526.9%26.9%22.1%18.1%5.4%0.59%
Nov 202522.7%34.1%22.7%15.3%4.6%0.5%
Dec 202520.8%31.1%25.3%17%5.1%0.55%
Jan 202625.7%25.7%25.7%17.3%5.2%0.44%
Feb 202623.5%28.6%23.5%19.2%4.7%0.49%
Mar 202627.2%27.2%22.4%18.3%4.5%0.47%
Apr 202627.2%27.2%22.4%18.3%4.5%0.47%
May 202628.6%23.5%23.5%19.2%4.7%0.49%
Jun 202626%26%21.2%21.2%5.2%0.46%
Jul 202624.8%24.8%24.8%20.2%5%0.52%
Aug 202627.8%22.9%27.8%15.3%5.6%0.48%
Sep 202632.6%21.9%21.9%17.9%5.4%0.46%

  1. 1.Moog

    32.6%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.8 points.

  2. 2.Arturia

    21.9%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Korg

    21.9%

    Moved from 1st to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.

  4. 4.Novation

    17.9%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  5. 5.Roland

    5.4%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Sequential

    0.46%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sequential and its closest rivals

Every comparison with Sequential

5 comparisons

How has branded search demand for Sequential changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sequential worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Sequential’s share of searches among synthesizer brands worldwide held steady, from 0.59% to 0.46%.

How did search popularity change for synthesizer brands worldwide in September 2026?

5 changes

  1. In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 32.6% of the searches.

  2. In September 2026, Novation gained share of searches among synthesizer brands worldwide, from 15.3% to 17.9%.

  3. In September 2026, Korg lost share of searches among synthesizer brands worldwide, from 27.8% to 21.9%.

  4. In September 2026, Arturia lost share of searches among synthesizer brands worldwide, from 22.9% to 21.9%.

  5. Estimated monthly branded searches for Sequential worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Sequential’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sequential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sequential synth

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How the Brand Demand Index is measured

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