Brandwave

How popular isRoland in search?

In September 2026, there were an estimated 22.2K branded searches for Roland worldwide which held steady over the last 12 months. Roland holds 6.9% estimated Share of Search among synthesizer brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Moog42%
  2. Korg28.1%
  3. Novation23%
  4. Roland6.9%
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Which synthesizer brands compete with Roland?

Roland against synthesizer brands worldwide, by month

Share of Search by month for Moog, Korg, Novation, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthMoogKorgNovationRoland
Oct 202537.1%30.5%24.9%7.5%
Nov 202534.8%34.8%23.4%7%
Dec 202530.5%37.1%24.9%7.5%
Jan 202634.8%34.8%23.4%7%
Feb 202633.1%33.1%27.1%6.6%
Mar 202637.6%30.9%25.3%6.2%
Apr 202637.6%30.9%25.3%6.2%
May 202637.6%30.9%25.3%6.2%
Jun 202635.3%28.8%28.8%7.1%
Jul 202633.1%33.1%27.1%6.6%
Aug 202636.3%36.3%20%7.3%
Sep 202642%28.1%23%6.9%
  1. 1.Moog

    42%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +5.6 points.

  2. 2.Korg

    28.1%

    Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -8.2 points.

  3. Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3 points.

  4. 4.Roland

    6.9%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Roland and its closest rivals

How has branded search demand for Roland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Roland worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide decreased from 7.5% to 6.9%.
  • Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide peaked at 7.5% in October 2025 and was lowest at 6.2% in March 2026.

How did search popularity change for synthesizer brands worldwide in September 2026?

  1. In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 42% estimated Share of Search.

  2. In September 2026, Novation gained estimated Share of Search among synthesizer brands worldwide, from 20% to 23%.

  3. In September 2026, Korg lost estimated Share of Search among synthesizer brands worldwide, from 36.3% to 28.1%.

Where does Roland compete?

Roland is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital pianos3rd of 50.53%Show ranking
Plotter printer brands4th of 41.5%Show ranking
Guitar cable brands4th of 62.1%Show ranking
Keyboards and synths6th of 64.4%Show ranking
MIDI keyboards6th of 64.8%Show ranking
Synthesizer brands4th of 46.9%Shown above
Digital piano and keyboard brands3rd of 410.8%Show ranking
Piano bench brands3rd of 610.9%Show ranking
Drum stool brands3rd of 720%Show ranking
Drum brands3rd of 521.3%Show ranking
Piano stool brands1st of 347.9%Show ranking
Hand drum brands1st of 350.9%Show ranking

How is Roland measured?

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • roland keyboard

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Roland your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.