Brandwave

How popular isRoland?

In September 2026, people searched for Roland by name about 32,400 times worldwide, a 13.2% decrease from the previous year. These searches made up 0.08% of all global drum throne brand searches, placing Roland eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about drum throne brands, Roland did not appear in any of the answers.

Search and AI answers in September 2026

Roland is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. DWShare of searches 29.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. PearlShare of searches 24.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. MapexShare of searches 19.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. TamaShare of searches 19.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. RolandShare of searches 0.08%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top drum throne brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Roland did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roc-N-Soc1st
  2. Ahead2nd
  3. Gibraltar3rd
  4. Tama4th
  5. DW5th
  6. Pearl6th
  7. Mapex–
  8. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ahead4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roc-N-Soc4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gibraltar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DW1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pearl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mapex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum throne brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum throne brands compete with Roland?

Roland against drum throne brands worldwide, by month

Share of searches by month for DW, Pearl, Mapex, Tama, Ahead, Roc-N-Soc, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthDWPearlMapexTamaAheadRoc-N-SocGibraltarRoland
Oct 202529.6%29.6%16.2%19.8%1.7%1.7%1.4%0.04%
Nov 202532.1%26.3%17.6%17.6%2.3%2.3%1.7%0.07%
Dec 202530.8%25.2%16.8%20.7%2.2%2.7%1.5%0.07%
Jan 202629.4%29.4%16.1%19.7%1.7%2.1%1.4%0.06%
Feb 202629.4%29.4%16%19.6%1.7%2.1%1.7%0.05%
Mar 202628.1%28.1%18.8%18.8%2%2.5%1.8%0.04%
Apr 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.04%
May 202629.9%24.5%20%20%1.8%2.1%1.8%0.06%
Jun 202626.7%32.6%17.8%17.8%1.9%1.9%1.4%0.05%
Jul 202618.4%50.1%12.3%15%1.6%1.6%1.1%0.04%
Aug 202623.5%42.9%12.8%15.7%2.1%1.6%1.4%0.04%
Sep 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.08%

  1. 1.DW

    29.8%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +6.3 points.

  2. 2.Pearl

    24.4%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -18.5 points.

  3. 3.Mapex

    19.9%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +7.1 points.

  4. 4.Tama

    19.9%

    Moved from 3rd to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +4.2 points.

  5. 5.Ahead

    2.1%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

  6. 6.Roc-N-Soc

    2.1%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Gibraltar

    1.7%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Roland

    0.08%

    Held 8th. 70 estimated branded searches, +40% vs prior month. Share 0 points.

Compare popularity between Roland and its closest rivals

Every comparison with Roland

40 comparisons

How has branded search demand for Roland changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Roland worldwide fell from 37.3K to 32.4K.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum throne brands worldwide held steady, from 0.04% to 0.08%.

How did search popularity change for drum throne brands worldwide in September 2026?

5 changes

  1. In September 2026, DW overtook Pearl to become the leader among drum throne brands worldwide, with 29.8% of the searches.

  2. In September 2026, Mapex overtook Tama to rank 3rd among drum throne brands worldwide, with 19.9% of the searches.

  3. In September 2026, Tama gained share of searches among drum throne brands worldwide, from 15.7% to 19.9%.

  4. In September 2026, Pearl lost share of searches among drum throne brands worldwide, from 42.9% to 24.4%.

  5. Estimated monthly branded searches for Roland worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are Roland’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roland drum
  • roland drum stool
  • roland guitar cable
  • roland hand drum
  • roland keyboard

Do you work for Roland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Roland compete?

Roland is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar cable brands7th of 70.01%Show ranking
Drum machine brands8th of 91.4%Show ranking
Keyboards and synths6th of 64.4%Show ranking
MIDI keyboards6th of 64.8%Show ranking
Synthesizer brands5th of 65.4%Show ranking
Digital piano and keyboard brands3rd of 510.1%Show ranking
Piano bench brands3rd of 810.8%Show ranking
Drum kit brands9th of 94.9%Show ranking
Drum throne brands8th of 80.08%Shown above
Piano stool brands1st of 545.3%Show ranking
Hand drum brands4th of 40.48%Show ranking
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