Brandwave

Roland vs Tama:Which is more popular?

In September 2026, Tama had more branded searches than Roland among drum throne brands worldwide. Tama had about 18,100 branded searches, while Roland had 70. Tama made up 19.9% of all drum throne brand searches we track, and Roland accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about drum throne brands, Tama appeared in three of the four answers and Roland in none.

Among drum throne brands worldwide in September 2026

Who do people search for more?

Tama, about 259 searches for every 1 for Roland

Tama 18.1K searchesRoland 70 searches

Who does AI mention more?

Tama, mentioned in 3 of 4 answers, Roland in 0

Tama in 3 of 4Roland in 0 of 4

Who does AI recommend more?

Tama, the only one of the two named

Tama first in 3Roland never named

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Top drum throne brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Roland did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roc-N-Soc1st
  2. Ahead2nd
  3. Gibraltar3rd
  4. Tama4th
  5. DW5th
  6. Pearl6th
  7. Mapex–
  8. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ahead4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roc-N-Soc4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gibraltar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DW1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pearl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mapex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum throne brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Roland or Tama more popular in search?

This chart shows how often people search Google for Roland and Tama by name. Each line represents a brand's share of searches for all eight drum throne brands we track, month by month, from English-language searches worldwide.

Roland and Tama among drum throne brands worldwide, by month

Share of searches by month for Tama, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthDWPearlMapexTamaAheadRoc-N-SocGibraltarRoland
Oct 202529.6%29.6%16.2%19.8%1.7%1.7%1.4%0.04%
Nov 202532.1%26.3%17.6%17.6%2.3%2.3%1.7%0.07%
Dec 202530.8%25.2%16.8%20.7%2.2%2.7%1.5%0.07%
Jan 202629.4%29.4%16.1%19.7%1.7%2.1%1.4%0.06%
Feb 202629.4%29.4%16%19.6%1.7%2.1%1.7%0.05%
Mar 202628.1%28.1%18.8%18.8%2%2.5%1.8%0.04%
Apr 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.04%
May 202629.9%24.5%20%20%1.8%2.1%1.8%0.06%
Jun 202626.7%32.6%17.8%17.8%1.9%1.9%1.4%0.05%
Jul 202618.4%50.1%12.3%15%1.6%1.6%1.1%0.04%
Aug 202623.5%42.9%12.8%15.7%2.1%1.6%1.4%0.04%
Sep 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.08%

How has the Roland and Tama comparison changed over the last 12 months?

3 findings
  • Tama was ahead of Roland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Roland’s share of searches among drum throne brands worldwide moved from 0.04% to 0.08%, and its estimated monthly branded searches moved from 50 to 70.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum throne brands worldwide moved from 19.8% to 19.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for drum throne brands worldwide in September 2026?

3 changes
  1. In September 2026, Mapex overtook Tama to rank 3rd among drum throne brands worldwide, with 19.9% of the searches.

  2. In September 2026, Tama gained share of searches among drum throne brands worldwide, from 15.7% to 19.9%.

  3. Estimated monthly branded searches for Roland worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Roland’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roland

1 branded search term

  • roland drum stool

Tama

1 branded search term

  • tama drums

How the Brand Demand Index is measured

Other head-to-heads among drum throne brands

Creator with pink hair and a pink jacket

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