Brandwave

DW vs Tama:Which is more popular?

In September 2026, DW had more branded searches than Tama among drum throne brands worldwide. DW had about 27,100 branded searches, while Tama had 18,100. DW made up 29.8% of all drum throne brand searches we track, and Tama accounted for 19.9%. When we asked ChatGPT and Google AI Overviews about drum throne brands, Tama appeared in three of the four answers and DW in one. Tama was mentioned before DW in every answer that named either.

Among drum throne brands worldwide in September 2026

Who do people search for more?

DW, about 50% more searches than Tama

DW 27.1K searchesTama 18.1K searches

Who does AI mention more?

Tama, mentioned in 3 of 4 answers, DW in 1

Tama in 3 of 4DW in 1 of 4

Who does AI recommend more?

Tama, named ahead of DW in 3 of 3 answers

Tama first in 3DW never first

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Top drum throne brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DW was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tama was listed before DW in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roc-N-Soc1st
  2. Ahead2nd
  3. Gibraltar3rd
  4. Tama4th
  5. DW5th
  6. Pearl6th
  7. Mapex–
  8. Roland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ahead4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roc-N-Soc4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gibraltar4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DW1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pearl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mapex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Roland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum throne brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DW or Tama more popular in search?

This chart shows how often people search Google for DW and Tama by name. Each line represents a brand's share of searches for all eight drum throne brands we track, month by month, from English-language searches worldwide.

DW and Tama among drum throne brands worldwide, by month

Share of searches by month for DW, Tama. The figures are in the table below the chart.

View monthly share of searches table
MonthDWPearlMapexTamaAheadRoc-N-SocGibraltarRoland
Oct 202529.6%29.6%16.2%19.8%1.7%1.7%1.4%0.04%
Nov 202532.1%26.3%17.6%17.6%2.3%2.3%1.7%0.07%
Dec 202530.8%25.2%16.8%20.7%2.2%2.7%1.5%0.07%
Jan 202629.4%29.4%16.1%19.7%1.7%2.1%1.4%0.06%
Feb 202629.4%29.4%16%19.6%1.7%2.1%1.7%0.05%
Mar 202628.1%28.1%18.8%18.8%2%2.5%1.8%0.04%
Apr 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.04%
May 202629.9%24.5%20%20%1.8%2.1%1.8%0.06%
Jun 202626.7%32.6%17.8%17.8%1.9%1.9%1.4%0.05%
Jul 202618.4%50.1%12.3%15%1.6%1.6%1.1%0.04%
Aug 202623.5%42.9%12.8%15.7%2.1%1.6%1.4%0.04%
Sep 202629.8%24.4%19.9%19.9%2.1%2.1%1.7%0.08%

How has the DW and Tama comparison changed over the last 12 months?

3 findings
  • DW was ahead of Tama in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DW’s share of searches among drum throne brands worldwide moved from 29.6% to 29.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Tama’s share of searches among drum throne brands worldwide moved from 19.8% to 19.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for drum throne brands worldwide in September 2026?

3 changes
  1. In September 2026, DW overtook Pearl to become the leader among drum throne brands worldwide, with 29.8% of the searches.

  2. In September 2026, Mapex overtook Tama to rank 3rd among drum throne brands worldwide, with 19.9% of the searches.

  3. In September 2026, Tama gained share of searches among drum throne brands worldwide, from 15.7% to 19.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DW’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DW

1 branded search term

  • dw drums

Tama

1 branded search term

  • tama drums

How the Brand Demand Index is measured

Other head-to-heads among drum throne brands

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