Brandwave

How popular isTama in search?

In August 2026, there were an estimated 18.1K branded searches for Tama worldwide which is down 18.5% over the last 11 months. Tama holds 1.1% estimated Share of Search among drum throne brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gibraltar93.1%
  2. Pearl3.1%
  3. DW1.7%
  4. Tama1.1%
  5. Mapex0.92%
  6. Roc-N-Soc0.12%
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Which drum throne brands compete with Tama?

Tama against drum throne brands worldwide, by month

Share of Search by month for Gibraltar, Pearl, Tama. The figures are in the table below the chart.

View monthly share of search table
MonthGibraltarPearlDWTamaMapexRoc-N-Soc
Oct 202591.8%2.5%2.5%1.7%1.4%0.14%
Nov 202591%2.5%3%1.6%1.6%0.22%
Dec 202588.8%2.9%3.6%2.4%2%0.31%
Jan 202690.2%3%3%2%1.6%0.22%
Feb 202691.8%2.5%2.5%1.7%1.4%0.17%
Mar 202692.9%2.1%2.1%1.4%1.4%0.18%
Apr 202692%2%2.5%1.7%1.7%0.17%
May 202692%2%2.5%1.7%1.7%0.17%
Jun 202692.5%2.5%2.1%1.4%1.4%0.14%
Jul 202694%3.1%1.1%0.93%0.76%0.1%
Aug 202693.1%3.1%1.7%1.1%0.92%0.12%
Sep 2026——————
  1. 1.Gibraltar

    93.1%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -0.9 points.

  2. 2.Pearl

    3.1%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.DW

    1.7%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  4. 4.Tama

    1.1%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Mapex

    0.92%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Roc-N-Soc

    0.12%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tama and its closest rivals

How has branded search demand for Tama changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tama worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Tama’s estimated Share of Search among drum throne brands worldwide decreased from 1.7% to 1.1%.
  • Across the 11 months ending August 2026, Tama’s estimated Share of Search among drum throne brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.93% in July 2026.

How did search popularity change for drum throne brands worldwide in August 2026?

  1. In August 2026, DW gained estimated Share of Search among drum throne brands worldwide, from 1.1% to 1.7%.

  2. In August 2026, Gibraltar lost estimated Share of Search among drum throne brands worldwide, from 94% to 93.1%.

  3. Estimated monthly branded searches for Pearl worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Tama worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Mapex worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Tama compete?

Tama is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits4th of 60.43%Show ranking
Drum throne brands4th of 61.1%Shown above

How is Tama measured?

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tama drums

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How the Brand Demand Index is measured

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Is Tama your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.