Brandwave

How popular isTama in search?

In September 2026, there were an estimated 18.1K branded searches for Tama worldwide which is down 18.5% over the last 12 months. Tama holds 26.2% estimated Share of Search among cymbal stand brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DW39.3%
  2. Pearl32.2%
  3. Tama26.2%
  4. Gibraltar2.3%
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Which cymbal stand brands compete with Tama?

Tama against cymbal stand brands worldwide, by month

Share of Search by month for DW, Pearl, Tama, Gibraltar. The figures are in the table below the chart.

View monthly share of search table
MonthDWPearlTamaGibraltar
Oct 202536.8%36.8%24.7%1.8%
Nov 202541.4%33.9%22.6%2.2%
Dec 202539.4%32.3%26.4%1.9%
Jan 202636.8%36.8%24.7%1.8%
Feb 202636.7%36.7%24.5%2.2%
Mar 202636.6%36.6%24.4%2.3%
Apr 202639.3%32.2%26.3%2.2%
May 202639.3%32.2%26.2%2.3%
Jun 202634%41.5%22.7%1.8%
Jul 202621.7%59.2%17.7%1.3%
Aug 202628.1%51.4%18.8%1.6%
Sep 202639.3%32.2%26.2%2.3%

  1. 1.DW

    39.3%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +11.1 points.

  2. 2.Pearl

    32.2%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -55.2% vs prior month. Share -19.2 points.

  3. 3.Tama

    26.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +7.4 points.

  4. 4.Gibraltar

    2.3%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare search popularity between Tama and its closest rivals

Every comparison with Tama

How has branded search demand for Tama changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tama worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among cymbal stand brands worldwide increased from 24.7% to 26.2%.
  • Across the 12 months ending September 2026, Tama’s estimated Share of Search among cymbal stand brands worldwide peaked at 26.4% in December 2025 and was lowest at 17.7% in July 2026.

How did search popularity change for cymbal stand brands worldwide in September 2026?

  1. In September 2026, DW overtook Pearl to become the leader among cymbal stand brands worldwide, with 39.3% estimated Share of Search.

  2. In September 2026, Tama gained estimated Share of Search among cymbal stand brands worldwide, from 18.8% to 26.2%.

  3. In September 2026, Gibraltar gained estimated Share of Search among cymbal stand brands worldwide, from 1.6% to 2.3%.

  4. In September 2026, Pearl lost estimated Share of Search among cymbal stand brands worldwide, from 51.4% to 32.2%.

Where does Tama compete?

Tama is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drum kits4th of 514.8%Show ranking
Drum brands3rd of 519.7%Show ranking
Drum stool brands4th of 720.3%Show ranking
Drum throne brands4th of 520.7%Show ranking
Drum kit brands3rd of 422%Show ranking
Cymbal stand brands3rd of 426.2%Shown above

How is Tama measured?

Brandwave collects information about searches that people make online using Tama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tama drums

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How the Brand Demand Index is measured

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