Synthesizer brands:Which are searched most?
In September 2026, Moog was the most searched among synthesizer brands worldwide, with an estimated 135K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the synthesizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moog, Korg, Novation, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Moog | Korg | Novation | Roland |
|---|---|---|---|---|
| Oct 2025 | 37.1% | 30.5% | 24.9% | 7.5% |
| Nov 2025 | 34.8% | 34.8% | 23.4% | 7% |
| Dec 2025 | 30.5% | 37.1% | 24.9% | 7.5% |
| Jan 2026 | 34.8% | 34.8% | 23.4% | 7% |
| Feb 2026 | 33.1% | 33.1% | 27.1% | 6.6% |
| Mar 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| Apr 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| May 2026 | 37.6% | 30.9% | 25.3% | 6.2% |
| Jun 2026 | 35.3% | 28.8% | 28.8% | 7.1% |
| Jul 2026 | 33.1% | 33.1% | 27.1% | 6.6% |
| Aug 2026 | 36.3% | 36.3% | 20% | 7.3% |
| Sep 2026 | 42% | 28.1% | 23% | 6.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42% | 135K | +22.7% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.1% | 90.5K | -17.7% | -8.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23% | 74K | +22.3% | +3 points | |
| 4, held 4th | 6.9% | 22.2K | 0% | -0.4 points |
1.
Moog42%
Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +5.6 points.
2.
Korg28.1%
Moved from 1st to 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share -8.2 points.
3.
Novation23%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +3 points.
4.
Roland6.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among synthesizer brands worldwide?
4 brands
In September 2026, Moog was the most searched among synthesizer brands worldwide, with an estimated 135K branded searches and 42% estimated Share of Search within this set. Korg is in 2nd place, 13.8 percentage points behind at 28.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Moog | 37.1% → 42% | 42%Sep 2026 | 30.5%Dec 2025 | 1st |
| Korg | 30.5% → 28.1% | 37.1%Dec 2025 | 28.1%Sep 2026 | 2nd |
| Novation | 24.9% → 23% | 28.8%Jun 2026 | 20%Aug 2026 | 3rd |
| Roland | 7.5% → 6.9% | 7.5%Oct 2025 | 6.2%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide increased from 37.1% to 42%.
- Across the 12 months ending September 2026, Korg’s estimated Share of Search among synthesizer brands worldwide decreased from 30.5% to 28.1%.
- Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide decreased from 24.9% to 23%.
- Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide decreased from 7.5% to 6.9%.
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among synthesizer brands worldwide peaked at 42% in September 2026 and was lowest at 30.5% in December 2025.
- Across the 12 months ending September 2026, Korg’s estimated Share of Search among synthesizer brands worldwide peaked at 37.1% in December 2025 and was lowest at 28.1% in September 2026.
- Across the 12 months ending September 2026, Novation’s estimated Share of Search among synthesizer brands worldwide peaked at 28.8% in June 2026 and was lowest at 20% in August 2026.
- Across the 12 months ending September 2026, Roland’s estimated Share of Search among synthesizer brands worldwide peaked at 7.5% in October 2025 and was lowest at 6.2% in March 2026.
How did search popularity change for synthesizer brands worldwide in September 2026?
3 changes
In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 42% estimated Share of Search.
In September 2026, Novation gained estimated Share of Search among synthesizer brands worldwide, from 20% to 23%.
In September 2026, Korg lost estimated Share of Search among synthesizer brands worldwide, from 36.3% to 28.1%.
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