How popular isArturia?
In September 2026, people searched for Arturia by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 21.9% of all global synthesizer brand searches, placing Arturia second out of six brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Arturia appeared in four of the five answers and was the third most recommended of the six.
Arturia is the second most searched of 6 competitors and the third most recommended in AI answers.
MoogShare of searches 32.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ArturiaShare of searches 21.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
KorgShare of searches 21.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
NovationShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RolandShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top synthesizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arturia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arturia is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arturia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy?”
Asked ChatGPT
“What are the best synthesizer brands?”
Asked ChatGPT
“What's the best synthesizer brand for music production?”
Searched Google, AI Overview
“analog synthesizer”
Searched Google, AI Overview
“keyboard synth”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which synthesizer brands compete with Arturia?
Share of searches by month for Moog, Arturia, Korg, Novation, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Moog | Arturia | Korg | Novation | Roland | Sequential |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 26.9% | 22.1% | 18.1% | 5.4% | 0.59% |
| Nov 2025 | 22.7% | 34.1% | 22.7% | 15.3% | 4.6% | 0.5% |
| Dec 2025 | 20.8% | 31.1% | 25.3% | 17% | 5.1% | 0.55% |
| Jan 2026 | 25.7% | 25.7% | 25.7% | 17.3% | 5.2% | 0.44% |
| Feb 2026 | 23.5% | 28.6% | 23.5% | 19.2% | 4.7% | 0.49% |
| Mar 2026 | 27.2% | 27.2% | 22.4% | 18.3% | 4.5% | 0.47% |
| Apr 2026 | 27.2% | 27.2% | 22.4% | 18.3% | 4.5% | 0.47% |
| May 2026 | 28.6% | 23.5% | 23.5% | 19.2% | 4.7% | 0.49% |
| Jun 2026 | 26% | 26% | 21.2% | 21.2% | 5.2% | 0.46% |
| Jul 2026 | 24.8% | 24.8% | 24.8% | 20.2% | 5% | 0.52% |
| Aug 2026 | 27.8% | 22.9% | 27.8% | 15.3% | 5.6% | 0.48% |
| Sep 2026 | 32.6% | 21.9% | 21.9% | 17.9% | 5.4% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.6% | 135K | +22.7% | +4.8 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 21.9% | 90.5K | 0% | -1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 21.9% | 90.5K | -17.7% | -6 pointsmoved from 1st to 3rd | |
| 4, held 4th | 17.9% | 74K | +22.3% | +2.6 points | |
| 5, held 5th | 5.4% | 22.2K | 0% | -0.3 points | |
| 6, held 6th | 0.46% | 1.9K | 0% | 0 points |
1.
Moog32.6%
Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.8 points.
2.
Arturia21.9%
Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.
Korg21.9%
Moved from 1st to 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -6 points.
4.
Novation17.9%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
5.
Roland5.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.46%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Arturia and its closest rivals
Every comparison with Arturia
13 comparisons
How has branded search demand for Arturia changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Arturia worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands worldwide decreased from 26.9% to 21.9%.
- Across the 12 months ending September 2026, Arturia’s share of searches among synthesizer brands worldwide peaked at 34.1% in November 2025 and was lowest at 21.9% in September 2026.
- Across the 12 months ending September 2026, Arturia fell from 1st to 2nd among synthesizer brands worldwide.
How did search popularity change for synthesizer brands worldwide in September 2026?
5 changes
In September 2026, Moog overtook Korg to become the leader among synthesizer brands worldwide, with 32.6% of the searches.
In September 2026, Novation gained share of searches among synthesizer brands worldwide, from 15.3% to 17.9%.
In September 2026, Korg lost share of searches among synthesizer brands worldwide, from 27.8% to 21.9%.
In September 2026, Arturia lost share of searches among synthesizer brands worldwide, from 22.9% to 21.9%.
Estimated monthly branded searches for Sequential worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Arturia’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Arturia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- arturia
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Where does Arturia compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Drum machine brands | 4th of 9 | 13% | Show ranking |
| Keyboards and synths | 2nd of 6 | 18% | Show ranking |
| MIDI keyboards | 3rd of 6 | 19.5% | Show ranking |
| MIDI controller brands | 3rd of 5 | 20.4% | Show ranking |
| Synthesizer brands | 2nd of 6 | 21.9% | Shown above |
Is Arturia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.