Brandwave

Arturia vs Elektron:Which is searched more?

In September 2026, Arturia had more branded searches than Elektron among drum machine brands worldwide. Arturia had about 90,500 branded searches, while Elektron had 74,000. Arturia made up 13% of all drum machine brand searches we track, and Elektron accounted for 10.6%. These are worldwide searches for English-language branded terms.

Share of searches among drum machine brands worldwide in September 2026Is Arturia or Elektron more popular in search?
Arturia13%90.5K searches
vs
Elektron10.6%74K searches

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Is Arturia or Elektron more popular in search?

Compare the drum machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arturia and Elektron among drum machine brands worldwide, by month

Share of searches by month for Arturia, Elektron. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaiBehringerMoogArturiaKorgElektronAlesisRolandBoss
Oct 202521.1%21.1%14.1%14.1%11.6%11.6%4.2%1.9%0.17%
Nov 202519.3%19.3%12.9%19.3%12.9%10.6%3.9%1.7%0.12%
Dec 202520.8%20.8%11.4%17%13.9%9.3%5.1%1.5%0.16%
Jan 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.6%0.17%
Feb 202620.5%20.5%13.7%16.7%13.7%9.2%4.1%1.5%0.15%
Mar 202622.8%18.6%15.2%15.2%12.5%10.2%3.7%1.7%0.14%
Apr 202620.9%25.5%14%14%11.5%9.4%3.4%1.3%0.13%
May 202621.5%26.1%14.3%11.8%11.8%9.6%3.5%1.3%0.13%
Jun 202621.7%21.7%14.5%14.5%11.9%9.7%4.3%1.6%0.14%
Jul 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.5%0.16%
Aug 202619.9%19.9%16.2%13.3%16.2%8.9%4%1.5%0.19%
Sep 202619.3%19.3%19.3%13%13%10.6%3.9%1.4%0.14%

How has the Arturia and Elektron comparison changed over the last 12 months?

3 findings
  • Arturia was ahead of Elektron in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands worldwide moved from 14.1% to 13%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide moved from 11.6% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for drum machine brands worldwide in September 2026?

2 changes
  1. In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.

  2. Arturia’s share of searches among drum machine brands worldwide has lost ground for 3 months in a row, from 14.5% to 13% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arturia’s and Elektron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arturia

1 branded search term

  • arturia

Elektron

1 branded search term

  • elektron

How the Brand Demand Index is measured

Other head-to-heads among drum machine brands

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