Brandwave

How popular isElektron?

In September 2026, people searched for Elektron by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 10.6% of all global drum machine brand searches, placing Elektron sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about drum machine brands, Elektron appeared in three of the four answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Elektron is the sixth most searched of 9 competitors and the second most recommended in AI answers.

  1. AkaiShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. BehringerShare of searches 19.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. MoogShare of searches 19.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ArturiaShare of searches 13%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. ElektronShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Elektron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Elektron is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Akai3rd
  4. Korg4th
  5. Behringer5th
  6. Arturia6th
  7. Moog–
  8. Alesis–
  9. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Akai3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Korg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elektron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Behringer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arturia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum machine brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which drum machine brands compete with Elektron?

Elektron against drum machine brands worldwide, by month

Share of searches by month for Akai, Behringer, Moog, Arturia, Korg, Elektron, Alesis. The figures are in the table below the chart.

View monthly share of searches table
MonthAkaiBehringerMoogArturiaKorgElektronAlesisRolandBoss
Oct 202521.1%21.1%14.1%14.1%11.6%11.6%4.2%1.9%0.17%
Nov 202519.3%19.3%12.9%19.3%12.9%10.6%3.9%1.7%0.12%
Dec 202520.8%20.8%11.4%17%13.9%9.3%5.1%1.5%0.16%
Jan 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.6%0.17%
Feb 202620.5%20.5%13.7%16.7%13.7%9.2%4.1%1.5%0.15%
Mar 202622.8%18.6%15.2%15.2%12.5%10.2%3.7%1.7%0.14%
Apr 202620.9%25.5%14%14%11.5%9.4%3.4%1.3%0.13%
May 202621.5%26.1%14.3%11.8%11.8%9.6%3.5%1.3%0.13%
Jun 202621.7%21.7%14.5%14.5%11.9%9.7%4.3%1.6%0.14%
Jul 202621.1%21.1%14.1%14.1%14.1%9.5%4.2%1.5%0.16%
Aug 202619.9%19.9%16.2%13.3%16.2%8.9%4%1.5%0.19%
Sep 202619.3%19.3%19.3%13%13%10.6%3.9%1.4%0.14%

  1. 1.Akai

    19.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Behringer

    19.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Moog

    19.3%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  4. 4.Arturia

    13%

    Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Korg

    13%

    Moved from 3rd to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  6. 6.Elektron

    10.6%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  7. 7.Alesis

    3.9%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Roland

    1.4%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Boss

    0.14%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Elektron and its closest rivals

Every comparison with Elektron

8 comparisons

How has branded search demand for Elektron changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elektron worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide decreased from 11.6% to 10.6%.
  • Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide peaked at 11.6% in October 2025 and was lowest at 8.9% in August 2026.
  • Across the 12 months ending September 2026, Elektron fell from 5th to 6th among drum machine brands worldwide.

How did search popularity change for drum machine brands worldwide in September 2026?

6 changes

  1. In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 19.3% of the searches.

  2. In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.

  3. In September 2026, Korg lost share of searches among drum machine brands worldwide, from 16.2% to 13%.

  4. In September 2026, Akai lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%.

  5. In September 2026, Behringer lost share of searches among drum machine brands worldwide, from 19.9% to 19.3%.

  6. Arturia’s share of searches among drum machine brands worldwide has lost ground for 3 months in a row, from 14.5% to 13% in September 2026.

How are Elektron’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Elektron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elektron

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