Elektron vs Moog:Which is more popular?
In September 2026, Moog had more branded searches than Elektron among drum machine brands worldwide. Moog had about 135,000 branded searches, while Elektron had 74,000. Moog made up 19.3% of all drum machine brand searches we track, and Elektron accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about drum machine brands, Elektron appeared in three of the four answers and Moog in none.
Who do people search for more?
Moog, about 82% more searches than Elektron
Who does AI mention more?
Elektron, mentioned in 3 of 4 answers, Moog in 0
Who does AI recommend more?
Elektron, the only one of the two named
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Top drum machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elektron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Moog did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Akai3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Korg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Elektron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Behringer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arturia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Moog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about drum machine brands
4 answers
Asked ChatGPT
“Which drum machine brand should I buy?”
Asked ChatGPT
“What are the best drum machine brands?”
Asked ChatGPT
“What's the best drum machine brand for beat making?”
Searched Google, AI Overview
“best drum machine”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“beat making machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Elektron or Moog more popular in search?
This chart shows how often people search Google for Elektron and Moog by name. Each line represents a brand's share of searches for all nine drum machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Moog, Elektron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akai | Behringer | Moog | Arturia | Korg | Elektron | Alesis | Roland | Boss |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 21.1% | 14.1% | 14.1% | 11.6% | 11.6% | 4.2% | 1.9% | 0.17% |
| Nov 2025 | 19.3% | 19.3% | 12.9% | 19.3% | 12.9% | 10.6% | 3.9% | 1.7% | 0.12% |
| Dec 2025 | 20.8% | 20.8% | 11.4% | 17% | 13.9% | 9.3% | 5.1% | 1.5% | 0.16% |
| Jan 2026 | 21.1% | 21.1% | 14.1% | 14.1% | 14.1% | 9.5% | 4.2% | 1.6% | 0.17% |
| Feb 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 13.7% | 9.2% | 4.1% | 1.5% | 0.15% |
| Mar 2026 | 22.8% | 18.6% | 15.2% | 15.2% | 12.5% | 10.2% | 3.7% | 1.7% | 0.14% |
| Apr 2026 | 20.9% | 25.5% | 14% | 14% | 11.5% | 9.4% | 3.4% | 1.3% | 0.13% |
| May 2026 | 21.5% | 26.1% | 14.3% | 11.8% | 11.8% | 9.6% | 3.5% | 1.3% | 0.13% |
| Jun 2026 | 21.7% | 21.7% | 14.5% | 14.5% | 11.9% | 9.7% | 4.3% | 1.6% | 0.14% |
| Jul 2026 | 21.1% | 21.1% | 14.1% | 14.1% | 14.1% | 9.5% | 4.2% | 1.5% | 0.16% |
| Aug 2026 | 19.9% | 19.9% | 16.2% | 13.3% | 16.2% | 8.9% | 4% | 1.5% | 0.19% |
| Sep 2026 | 19.3% | 19.3% | 19.3% | 13% | 13% | 10.6% | 3.9% | 1.4% | 0.14% |
How has the Elektron and Moog comparison changed over the last 12 months?
3 findings
- Moog was ahead of Elektron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide moved from 11.6% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Moog’s share of searches among drum machine brands worldwide moved from 14.1% to 19.3%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for drum machine brands worldwide in September 2026?
2 changes
In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 19.3% of the searches.
In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elektron’s and Moog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drum machine brands
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