How popular isBoss in search?
In September 2026, there were an estimated 18.1K branded searches for Boss worldwide which is down 18.5% over the last 12 months. Boss holds 2.9% estimated Share of Search among drum machine brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which drum machine brands compete with Boss?
Share of Search by month for Akai, Behringer, Moog, Arturia, Korg, Alesis, Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Akai | Behringer | Moog | Arturia | Korg | Alesis | Boss |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.7% | 15.8% | 15.8% | 13% | 4.8% | 3.2% |
| Nov 2025 | 21.4% | 21.4% | 14.3% | 21.4% | 14.3% | 4.3% | 2.9% |
| Dec 2025 | 22.7% | 22.7% | 12.4% | 18.5% | 15.1% | 5.6% | 3% |
| Jan 2026 | 23.1% | 23.1% | 15.4% | 15.4% | 15.4% | 4.6% | 3.1% |
| Feb 2026 | 22.1% | 22.1% | 14.8% | 18% | 14.8% | 4.4% | 3.6% |
| Mar 2026 | 24.8% | 20.3% | 16.5% | 16.5% | 13.6% | 4.1% | 4.1% |
| Apr 2026 | 22.9% | 27.9% | 15.2% | 15.2% | 12.5% | 3.8% | 2.5% |
| May 2026 | 23.5% | 28.6% | 15.7% | 12.9% | 12.9% | 3.9% | 2.6% |
| Jun 2026 | 23.8% | 23.8% | 16% | 16% | 13.1% | 4.8% | 2.6% |
| Jul 2026 | 23.1% | 23.1% | 15.5% | 15.5% | 15.5% | 4.6% | 2.5% |
| Aug 2026 | 21.7% | 21.7% | 17.7% | 14.5% | 17.7% | 4.4% | 2.4% |
| Sep 2026 | 21.4% | 21.4% | 21.4% | 14.3% | 14.3% | 4.3% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 21.4% | 135K | 0% | -0.3 points | |
| 2, held 2nd | 21.4% | 135K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 21.4% | 135K | +22.7% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 14.3% | 90.5K | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 14.3% | 90.5K | -17.7% | -3.3 pointsmoved from 3rd to 5th | |
| 6, held 6th | 4.3% | 27.1K | 0% | -0.1 points | |
| 7, held 7th | 2.9% | 18.1K | +22.3% | +0.5 points |
1.
Akai21.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
21.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Moog21.4%
Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +3.7 points.
4.
Arturia14.3%
Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Korg14.3%
Moved from 3rd to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -3.3 points.
6.
Alesis
4.3%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Boss2.9%
Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between Boss and its closest rivals
Every comparison with Boss
28 comparisons
- Boss vs Seiko
- Boss vs Yamaha
- Boss vs Orange
- Boss vs Vox
- Boss vs Fender
- Boss vs Marshall
- Boss vs Electro-Harmonix
- Boss vs Gator
- Boss vs Roadie
- Boss vs Cherub
- Blackstar vs Boss
- Boss vs D'Addario
- Akai vs Boss
- Behringer vs Boss
- Boss vs Moog
- Arturia vs Boss
- Boss vs Korg
- Boss vs Peterson
- Boss vs Nux
- Alesis vs Boss
- Boss vs Snark
- Boss vs TC Electronic
- Boss vs Wittner
- Boss vs MXR
- Boss vs Strymon
- Boss vs Rockboard
- Boss vs Pedaltrain
- Boss vs Temple Audio
How has branded search demand for Boss changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boss worldwide fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among drum machine brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.4% in August 2026.
How did search popularity change for drum machine brands worldwide in September 2026?
6 changes
In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 21.4% estimated Share of Search.
In September 2026, Korg lost estimated Share of Search among drum machine brands worldwide, from 17.7% to 14.3%.
Akai’s estimated Share of Search among drum machine brands worldwide has lost ground for 3 months in a row, from 23.8% to 21.4% in September 2026.
Behringer’s estimated Share of Search among drum machine brands worldwide has lost ground for 3 months in a row, from 23.8% to 21.4% in September 2026.
Arturia’s estimated Share of Search among drum machine brands worldwide has lost ground for 3 months in a row, from 16% to 14.3% in September 2026.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Boss compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Metronome brands | 6th of 6 | 0.29% | Show ranking |
| Guitar amps | 6th of 6 | 0.71% | Show ranking |
| Guitar tuner brands | 7th of 7 | 1.3% | Show ranking |
| Drum machine brands | 7th of 7 | 2.9% | Shown above |
| Guitar pedals | 4th of 6 | 3.1% | Show ranking |
| Guitar pedal brands | 3rd of 4 | 4.2% | Show ranking |
| Tuner brands | 6th of 6 | 5.1% | Show ranking |
| Pedalboard brands | 2nd of 6 | 19% | Show ranking |
How is Boss measured?
Brandwave collects information about searches that people make online using Boss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- boss amp
- boss guitar pedal
- boss pedal
- boss tuner
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Is Boss your brand?
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