Boss vs Moog:Which is searched more?
In September 2026, Moog had more branded searches than Boss among drum machine brands worldwide. Moog was estimated to have 135K branded searches compared to Boss’ 18.1K, and held a 21.4% Share of Search versus Boss’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boss or Moog?
Compare the drum machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moog, Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Akai | Behringer | Moog | Arturia | Korg | Alesis | Boss |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 23.7% | 15.8% | 15.8% | 13% | 4.8% | 3.2% |
| Nov 2025 | 21.4% | 21.4% | 14.3% | 21.4% | 14.3% | 4.3% | 2.9% |
| Dec 2025 | 22.7% | 22.7% | 12.4% | 18.5% | 15.1% | 5.6% | 3% |
| Jan 2026 | 23.1% | 23.1% | 15.4% | 15.4% | 15.4% | 4.6% | 3.1% |
| Feb 2026 | 22.1% | 22.1% | 14.8% | 18% | 14.8% | 4.4% | 3.6% |
| Mar 2026 | 24.8% | 20.3% | 16.5% | 16.5% | 13.6% | 4.1% | 4.1% |
| Apr 2026 | 22.9% | 27.9% | 15.2% | 15.2% | 12.5% | 3.8% | 2.5% |
| May 2026 | 23.5% | 28.6% | 15.7% | 12.9% | 12.9% | 3.9% | 2.6% |
| Jun 2026 | 23.8% | 23.8% | 16% | 16% | 13.1% | 4.8% | 2.6% |
| Jul 2026 | 23.1% | 23.1% | 15.5% | 15.5% | 15.5% | 4.6% | 2.5% |
| Aug 2026 | 21.7% | 21.7% | 17.7% | 14.5% | 17.7% | 4.4% | 2.4% |
| Sep 2026 | 21.4% | 21.4% | 21.4% | 14.3% | 14.3% | 4.3% | 2.9% |
How has the Boss and Moog comparison changed over the last 12 months?
3 findings
- Moog was ahead of Boss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boss’ estimated Share of Search among drum machine brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Moog’s estimated Share of Search among drum machine brands worldwide moved from 15.8% to 21.4%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for drum machine brands worldwide in September 2026?
2 changes
In September 2026, Moog overtook Korg to rank 3rd among drum machine brands worldwide, with 21.4% estimated Share of Search.
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among drum machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Boss’ and Moog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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