Brandwave

Boss vs Gator:Which is more popular by branded search?

In August 2026, Gator had more branded searches than Boss among pedalboard brands worldwide. Gator was estimated to have 135K branded searches compared to Boss’ 18.1K, and held a 60.2% Share of Search versus Boss’ 8.1%. These are worldwide searches for English-language branded terms.

Share of Search among pedalboard brands worldwide in August 2026Which is more popular in search, Boss or Gator?
Boss8.1%18.1K searches
vs
Gator60.2%135K searches

Follow Boss vs Gator and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Boss or Gator?

Compare the pedalboard brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Boss and Gator among pedalboard brands worldwide, by month

Share of Search by month for Gator, Boss. The figures are in the table below the chart.

View monthly share of search table
MonthGatorNuxBossPedaltrainRockboardTemple Audio
Oct 202576.3%10.3%6.9%3.1%3.1%0.48%
Nov 202573.4%12.1%8.1%3.6%2.4%0.46%
Dec 202554.7%20%13.4%6%4.9%0.97%
Jan 202656%20.5%11.2%6.1%5%1%
Feb 202659%17.7%11.8%5.3%5.3%0.83%
Mar 202656.9%17.1%17.1%4.2%4.2%0.65%
Apr 202656.8%20.8%11.4%5.1%5.1%0.8%
May 202658%21.3%9.5%5.2%5.2%0.82%
Jun 202660.3%22.1%8.1%4.4%4.4%0.71%
Jul 202660.3%22.1%8.1%4.4%4.4%0.71%
Aug 202660.2%22.1%8.1%4.4%4.4%0.85%
Sep 2026——————

How has the Boss and Gator comparison changed over the last 12 months?

  • Gator was ahead of Boss in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Boss’ estimated Share of Search among pedalboard brands worldwide moved from 6.9% to 8.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Gator’s estimated Share of Search among pedalboard brands worldwide moved from 76.3% to 60.2%, and its estimated monthly branded searches moved from 301K to 135K.

How did search popularity change for pedalboard brands worldwide in August 2026?

  1. Estimated monthly branded searches for Gator worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026.

  2. Estimated monthly branded searches for Boss worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Boss’ and Gator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boss

1 branded search term

  • boss pedal

Gator

1 branded search term

  • gator

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.