Brandwave

How popular isD'Addario?

In September 2026, people searched for D'Addario by name about 135,000 times worldwide, about the same as the previous year. These searches made up 57.5% of all global pedalboard brand searches, placing D'Addario first out of seven brands. When we asked both ChatGPT and Google AI Overviews about pedalboard brands, D'Addario appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

D'Addario is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. D'AddarioShare of searches 57.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. NuxShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BossShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RockboardShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PedaltrainShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pedalboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. D'Addario is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pedaltrain1st
  2. Temple Audio2nd
  3. Rockboard3rd
  4. D'Addario4th
  5. Nux–
  6. Boss–
  7. Gator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rockboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pedaltrain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Temple Audio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pedalboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pedalboard brands compete with D'Addario?

D'Addario against pedalboard brands worldwide, by month

Share of searches by month for D'Addario, Nux, Boss, Rockboard, Pedaltrain, Temple Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioNuxBossRockboardPedaltrainTemple AudioGator
Oct 202558.1%17.4%11.4%5.2%5.2%2.4%0.25%
Nov 202555.3%20.3%11.8%4.1%6.1%2.3%0.29%
Dec 202559.4%17.8%10.4%4.4%5.3%2.4%0.26%
Jan 202659.2%17.8%10.3%4.3%5.3%2.4%0.57%
Feb 202661.9%15.2%11.4%4.5%4.5%2.1%0.33%
Mar 202656.8%17.1%15.6%4.2%4.2%1.9%0.3%
Apr 202656%20.5%10.9%5%5%2.3%0.36%
May 202656.3%20.7%10.3%5%5%2.3%0.3%
Jun 202659%21.6%8.4%4.3%4.3%2%0.31%
Jul 202659%21.7%8%4.3%4.3%2.3%0.31%
Aug 202658.8%21.5%8.4%4.3%4.3%2.4%0.31%
Sep 202657.5%21.1%9.3%5.2%4.2%2.3%0.38%
  1. 1.D'Addario

    57.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Nux

    21.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Boss

    9.3%

    Held 3rd. 21.7K estimated branded searches, +13% vs prior month. Share +0.9 points.

  4. 4.Rockboard

    5.2%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. Held 6th. 5.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Gator

    0.38%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between D'Addario and its closest rivals

Every comparison with D'Addario

45 comparisons

How has branded search demand for D'Addario changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among pedalboard brands worldwide decreased from 58.1% to 57.5%.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among pedalboard brands worldwide peaked at 61.9% in February 2026 and was lowest at 55.3% in November 2025.

How did search popularity change for pedalboard brands worldwide in September 2026?

6 changes
  1. In September 2026, Rockboard overtook Pedaltrain to rank 4th among pedalboard brands worldwide, with 5.2% of the searches.

  2. In September 2026, Boss gained share of searches among pedalboard brands worldwide, from 8.4% to 9.3%.

  3. In September 2026, D'Addario lost share of searches among pedalboard brands worldwide, from 58.8% to 57.5%.

  4. Estimated monthly branded searches for Gator worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

  5. Estimated monthly branded searches for Nux worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Pedaltrain worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are D'Addario’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • d'addario

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How the Brand Demand Index is measured

Where does D'Addario compete?

D'Addario is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar tuner brands3rd of 89.4%Show ranking
Guitar strap brands2nd of 612.7%Show ranking
Guitar pick brands2nd of 613.3%Show ranking
Guitar capo brands2nd of 813.8%Show ranking
Ukulele accessory brands2nd of 728.8%Show ranking
Reed brands2nd of 536.8%Show ranking
Guitar string brands1st of 652.2%Show ranking
Pedalboard brands1st of 757.5%Shown above
Guitar slide brands1st of 870.7%Show ranking
Violin string brands1st of 672.6%Show ranking
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Is D'Addario your brand?

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