How popular isD'Addario in search?
In September 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 12 months. D'Addario holds 13.9% estimated Share of Search among guitar capo brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which guitar capo brands compete with D'Addario?
Share of Search by month for Fender, D'Addario. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | D'Addario | Kyser | Shubb | G7th | Paige |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.6% | 11.6% | 0.25% | 0.21% | 0.16% | 0.11% |
| Nov 2025 | 87.7% | 11.5% | 0.25% | 0.2% | 0.2% | 0.14% |
| Dec 2025 | 85.5% | 13.6% | 0.3% | 0.2% | 0.2% | 0.16% |
| Jan 2026 | 85.6% | 13.7% | 0.24% | 0.2% | 0.2% | 0.13% |
| Feb 2026 | 83.3% | 16% | 0.23% | 0.18% | 0.18% | 0.13% |
| Mar 2026 | 85.4% | 13.9% | 0.24% | 0.2% | 0.16% | 0.11% |
| Apr 2026 | 85.7% | 13.4% | 0.29% | 0.24% | 0.19% | 0.16% |
| May 2026 | 87.6% | 11.8% | 0.25% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 87.5% | 11.8% | 0.21% | 0.17% | 0.14% | 0.14% |
| Jul 2026 | 85.4% | 13.9% | 0.25% | 0.2% | 0.16% | 0.13% |
| Aug 2026 | 85.4% | 13.9% | 0.25% | 0.2% | 0.2% | 0.13% |
| Sep 2026 | 85.3% | 13.9% | 0.25% | 0.25% | 0.2% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.3% | 831K | 0% | 0 points | |
| 2, held 2nd | 13.9% | 135K | 0% | 0 points | |
| 3, held 3rd | 0.25% | 2.4K | 0% | 0 points | |
| 4, moved from 5th to 4th | 0.25% | 2.4K | +26.3% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.2% | 1.9K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.1% | 1K | -23.1% | 0 points |
1.
Fender85.3%
Held 1st. 831K estimated branded searches, 0% vs prior month. Share 0 points.
13.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kyser0.25%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.Shubb
0.25%
Moved from 5th to 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
5.
G7th
0.2%
Moved from 4th to 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Paige0.1%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between D'Addario and its closest rivals
Every comparison with D'Addario
36 comparisons
- Aquila vs D'Addario
- D'Addario vs Fender
- D'Addario vs Gonzalez
- D'Addario vs Roadie
- D'Addario vs Snail
- D'Addario vs Ortega
- D'Addario vs Korg
- D'Addario vs Martin
- D'Addario vs Perri's
- D'Addario vs Peterson
- D'Addario vs Larsen
- D'Addario vs Ernie Ball
- Boss vs D'Addario
- D'Addario vs Snark
- D'Addario vs TC Electronic
- D'Addario vs Lanikai
- Couch vs D'Addario
- D'Addario vs Legere
- D'Addario vs Vandoren
- D'Addario vs Kala
- D'Addario vs Elixir Strings
- D'Addario vs Dunlop
- D'Addario vs Dominant
- D'Addario vs Pirastro
- D'Addario vs Rotosound
- D'Addario vs Kyser
- D'Addario vs Pickboy
- D'Addario vs Shubb
- D'Addario vs Thomastik
- D'Addario vs Evah Pirazzi
- D'Addario vs G7th
- D'Addario vs Dean Markley
- D'Addario vs Rico
- Clayton vs D'Addario
- D'Addario vs Paige
- D'Addario vs Levy's
How has branded search demand for D'Addario changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar capo brands worldwide increased from 11.6% to 13.9%.
- Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar capo brands worldwide peaked at 16% in February 2026 and was lowest at 11.5% in November 2025.
How did search popularity change for guitar capo brands worldwide in September 2026?
5 changes
Fender’s estimated Share of Search among guitar capo brands worldwide has lost ground for 3 months in a row, from 87.5% to 85.3% in September 2026.
In September 2026, Shubb rose from 5th to 4th among guitar capo brands worldwide.
In September 2026, G7th fell from 4th to 5th among guitar capo brands worldwide.
Estimated monthly branded searches for Paige worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Kyser worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Where does D'Addario compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Guitar tuner brands | 3rd of 7 | 9.5% | Show ranking |
| Guitar strap brands | 2nd of 6 | 12.5% | Show ranking |
| Guitar pick brands | 2nd of 6 | 13.3% | Show ranking |
| Guitar capo brands | 2nd of 6 | 13.9% | Shown above |
| Ukulele accessory brands | 3rd of 6 | 15.1% | Show ranking |
| Reed brands | 2nd of 5 | 36.8% | Show ranking |
| Tuner brands | 1st of 6 | 37.5% | Show ranking |
| Guitar strings | 1st of 6 | 52.2% | Show ranking |
| Violin string brands | 1st of 6 | 72.6% | Show ranking |
| Guitar string brands | 1st of 3 | 74.9% | Show ranking |
How is D'Addario measured?
Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- d'addario
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