Brandwave

How popular isErnie Ball in search?

In September 2026, there were an estimated 33.1K branded searches for Ernie Ball worldwide which is down 18.3% over the last 12 months. Ernie Ball holds 18.4% estimated Share of Search among guitar string brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D'Addario74.9%
  2. Ernie Ball18.4%
  3. Elixir Strings6.7%
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Which guitar string brands compete with Ernie Ball?

Ernie Ball against guitar string brands worldwide, by month

Share of Search by month for D'Addario, Ernie Ball, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioErnie BallElixir Strings
Oct 202570.9%21.3%7.8%
Nov 202569.7%20.9%9.3%
Dec 202573.8%18.1%8.1%
Jan 202674.9%18.4%6.7%
Feb 202677.5%15.5%7%
Mar 202674.9%18.4%6.7%
Apr 202674.9%18.4%6.7%
May 202673.8%18.1%8.1%
Jun 202674.9%18.4%6.7%
Jul 202674.9%18.4%6.7%
Aug 202674.9%18.4%6.7%
Sep 202674.9%18.4%6.7%

  1. 1.D'Addario

    74.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ernie Ball

    18.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Elixir Strings

    6.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ernie Ball and its closest rivals

Every comparison with Ernie Ball

How has branded search demand for Ernie Ball changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ernie Ball worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide decreased from 21.3% to 18.4%.
  • Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide peaked at 21.3% in October 2025 and was lowest at 15.5% in February 2026.

How did search popularity change for guitar string brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Ernie Ball compete?

Ernie Ball is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strap brands4th of 63.1%Show ranking
Guitar cable brands3rd of 63.2%Show ranking
Guitar pick brands3rd of 63.3%Show ranking
Guitar strings3rd of 612.8%Show ranking
Guitar string brands2nd of 318.4%Shown above
Guitar slide brands1st of 660.2%Show ranking

How is Ernie Ball measured?

Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ernie ball

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How the Brand Demand Index is measured

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