Ernie Ball vs Hosa:Which is more popular by branded search?
In August 2026, Hosa had more branded searches than Ernie Ball among guitar cable brands worldwide. Hosa was estimated to have 110K branded searches compared to Ernie Ball’s 33.1K, and held a 17.4% Share of Search versus Ernie Ball’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ernie Ball or Hosa?
Compare the guitar cable brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hosa, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Hosa | Ernie Ball | Roland | Mogami | Planet Waves |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 5.5% | 3% | 2% | 0.59% |
| Nov 2025 | 76.1% | 12.5% | 5.6% | 3.1% | 2% | 0.61% |
| Dec 2025 | 75.8% | 12.5% | 5.6% | 3.1% | 2.5% | 0.61% |
| Jan 2026 | 74% | 14.8% | 5.5% | 3% | 2% | 0.73% |
| Feb 2026 | 74% | 14.9% | 5.4% | 3% | 2% | 0.72% |
| Mar 2026 | 74.4% | 14.9% | 5.5% | 2.4% | 2% | 0.73% |
| Apr 2026 | 72.5% | 11.9% | 5.3% | 2.9% | 2.9% | 4.4% |
| May 2026 | 80.3% | 8.8% | 4.8% | 2.6% | 2.2% | 1.2% |
| Jun 2026 | 80.7% | 8.9% | 4.9% | 2.7% | 2.2% | 0.79% |
| Jul 2026 | 80.6% | 7.3% | 5.9% | 3.2% | 2.2% | 0.79% |
| Aug 2026 | 71.2% | 17.4% | 5.2% | 3.5% | 1.9% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ernie Ball and Hosa comparison changed over the last 12 months?
3 findings
- Hosa was ahead of Ernie Ball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar cable brands worldwide moved from 5.5% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide moved from 14.8% to 17.4%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for guitar cable brands worldwide in August 2026?
2 changes
In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.
In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Ernie Ball’s and Hosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ernie Ball
1 branded search term
- ernie ball
Hosa
1 branded search term
- hosa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.