How popular isHosa in search?
In August 2026, there were an estimated 110K branded searches for Hosa worldwide which held steady over the last 11 months. Hosa holds 17.4% estimated Share of Search among guitar cable brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fender71.2%- Hosa17.4%
Ernie Ball5.2%
Roland3.5%- Mogami1.9%
- Planet Waves0.7%
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Which guitar cable brands compete with Hosa?
Share of Search by month for Fender, Hosa, Ernie Ball, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Hosa | Ernie Ball | Roland | Mogami | Planet Waves |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 5.5% | 3% | 2% | 0.59% |
| Nov 2025 | 76.1% | 12.5% | 5.6% | 3.1% | 2% | 0.61% |
| Dec 2025 | 75.8% | 12.5% | 5.6% | 3.1% | 2.5% | 0.61% |
| Jan 2026 | 74% | 14.8% | 5.5% | 3% | 2% | 0.73% |
| Feb 2026 | 74% | 14.9% | 5.4% | 3% | 2% | 0.72% |
| Mar 2026 | 74.4% | 14.9% | 5.5% | 2.4% | 2% | 0.73% |
| Apr 2026 | 72.5% | 11.9% | 5.3% | 2.9% | 2.9% | 4.4% |
| May 2026 | 80.3% | 8.8% | 4.8% | 2.6% | 2.2% | 1.2% |
| Jun 2026 | 80.7% | 8.9% | 4.9% | 2.7% | 2.2% | 0.79% |
| Jul 2026 | 80.6% | 7.3% | 5.9% | 3.2% | 2.2% | 0.79% |
| Aug 2026 | 71.2% | 17.4% | 5.2% | 3.5% | 1.9% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.2% | 450K | 0% | -9.4 points | |
| 2, held 2nd | 17.4% | 110K | +171.6% | +10.2 points | |
| 3, held 3rd | 5.2% | 33.1K | 0% | -0.7 points | |
| 4, held 4th | 3.5% | 22.2K | +22.7% | +0.3 points | |
| 5, held 5th | 1.9% | 12.1K | 0% | -0.3 points | |
| 6, held 6th | 0.7% | 4.4K | 0% | -0.1 points |
1.
Fender71.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -9.4 points.
2.Hosa
17.4%
Held 2nd. 110K estimated branded searches, +171.6% vs prior month. Share +10.2 points.
5.2%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Roland3.5%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
5.Mogami
1.9%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.7%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Hosa and its closest rivals
How has branded search demand for Hosa changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hosa worldwide held steady at 110K.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide increased from 14.8% to 17.4%.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide peaked at 17.4% in August 2026 and was lowest at 7.3% in July 2026.
How did search popularity change for guitar cable brands worldwide in August 2026?
5 changes
In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.
In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.
In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.
Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How is Hosa measured?
Brandwave collects information about searches that people make online using Hosa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hosa
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Is Hosa your brand?
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