Hosa vs Roland:Which is more popular by branded search?
In August 2026, Hosa had more branded searches than Roland among guitar cable brands worldwide. Hosa was estimated to have 110K branded searches compared to Roland’s 22.2K, and held a 17.4% Share of Search versus Roland’s 3.5%. These are worldwide searches for English-language branded terms.
Follow Hosa vs Roland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hosa or Roland?
Compare the guitar cable brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hosa, Roland. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Hosa | Ernie Ball | Roland | Mogami | Planet Waves |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 5.5% | 3% | 2% | 0.59% |
| Nov 2025 | 76.1% | 12.5% | 5.6% | 3.1% | 2% | 0.61% |
| Dec 2025 | 75.8% | 12.5% | 5.6% | 3.1% | 2.5% | 0.61% |
| Jan 2026 | 74% | 14.8% | 5.5% | 3% | 2% | 0.73% |
| Feb 2026 | 74% | 14.9% | 5.4% | 3% | 2% | 0.72% |
| Mar 2026 | 74.4% | 14.9% | 5.5% | 2.4% | 2% | 0.73% |
| Apr 2026 | 72.5% | 11.9% | 5.3% | 2.9% | 2.9% | 4.4% |
| May 2026 | 80.3% | 8.8% | 4.8% | 2.6% | 2.2% | 1.2% |
| Jun 2026 | 80.7% | 8.9% | 4.9% | 2.7% | 2.2% | 0.79% |
| Jul 2026 | 80.6% | 7.3% | 5.9% | 3.2% | 2.2% | 0.79% |
| Aug 2026 | 71.2% | 17.4% | 5.2% | 3.5% | 1.9% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hosa and Roland comparison changed over the last 12 months?
3 findings
- Hosa was ahead of Roland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide moved from 14.8% to 17.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Roland’s estimated Share of Search among guitar cable brands worldwide moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for guitar cable brands worldwide in August 2026?
2 changes
In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.
Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hosa’s and Roland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.