Brandwave

How popular isErnie Ball in search?

In August 2026, there were an estimated 33.1K branded searches for Ernie Ball worldwide which is down 18.3% over the last 11 months. Ernie Ball holds 5.2% estimated Share of Search among guitar cable brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender71.2%
  2. Hosa17.4%
  3. Ernie Ball5.2%
  4. Roland3.5%
  5. Mogami1.9%
  6. Planet Waves0.7%
Ernie Ball website (opens in a new tab)

Follow Ernie Ball and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which guitar cable brands compete with Ernie Ball?

Ernie Ball against guitar cable brands worldwide, by month

Share of Search by month for Fender, Hosa, Ernie Ball, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthFenderHosaErnie BallRolandMogamiPlanet Waves
Oct 202574.1%14.8%5.5%3%2%0.59%
Nov 202576.1%12.5%5.6%3.1%2%0.61%
Dec 202575.8%12.5%5.6%3.1%2.5%0.61%
Jan 202674%14.8%5.5%3%2%0.73%
Feb 202674%14.9%5.4%3%2%0.72%
Mar 202674.4%14.9%5.5%2.4%2%0.73%
Apr 202672.5%11.9%5.3%2.9%2.9%4.4%
May 202680.3%8.8%4.8%2.6%2.2%1.2%
Jun 202680.7%8.9%4.9%2.7%2.2%0.79%
Jul 202680.6%7.3%5.9%3.2%2.2%0.79%
Aug 202671.2%17.4%5.2%3.5%1.9%0.7%
Sep 2026——————

  1. 1.Fender

    71.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Hosa

    17.4%

    Held 2nd. 110K estimated branded searches, +171.6% vs prior month. Share +10.2 points.

  3. 3.Ernie Ball

    5.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roland

    3.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Mogami

    1.9%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Planet Waves

    0.7%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Ernie Ball and its closest rivals

How has branded search demand for Ernie Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ernie Ball worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar cable brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.8% in May 2026.

How did search popularity change for guitar cable brands worldwide in August 2026?

  1. In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.

  2. In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.

  3. In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.

  4. Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

  5. Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Ernie Ball compete?

Ernie Ball is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strap brands4th of 61.8%Show ranking
Guitar pick brands5th of 63.2%Show ranking
Guitar cable brands3rd of 65.2%Shown above
Guitar slide brands4th of 65.3%Show ranking
Guitar strings3rd of 612.8%Show ranking

How is Ernie Ball measured?

Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ernie ball

Do you work for Ernie Ball? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ernie Ball your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free