Ernie Ball vs Fender:Which is searched more?
In August 2026, Fender had more branded searches than Ernie Ball among guitar strap brands worldwide. Fender was estimated to have 450K branded searches compared to Ernie Ball’s 33.1K, and held a 23.5% Share of Search versus Ernie Ball’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ernie Ball or Fender?
Compare the guitar strap brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Ernie Ball |
|---|---|---|
| Oct 2025 | 27.4% | 2% |
| Nov 2025 | 27.6% | 2% |
| Dec 2025 | 27.1% | 2% |
| Jan 2026 | 23.8% | 1.8% |
| Feb 2026 | 23.5% | 1.7% |
| Mar 2026 | 27% | 2% |
| Apr 2026 | 23.7% | 1.7% |
| May 2026 | 27.5% | 1.7% |
| Jun 2026 | 30.9% | 1.9% |
| Jul 2026 | 23.7% | 1.7% |
| Aug 2026 | 23.5% | 1.7% |
| Sep 2026 | — | — |
How has the Ernie Ball and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of Ernie Ball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strap brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide moved from 27.4% to 23.5%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for guitar strap brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ernie Ball’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ernie Ball
1 branded search term
- ernie ball
Fender
1 branded search term
- fender
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.