Brandwave

Ernie Ball vs Mogami:Which is searched more?

In August 2026, Ernie Ball had more branded searches than Mogami among guitar cable brands worldwide. Ernie Ball was estimated to have 33.1K branded searches compared to Mogami’s 12.1K, and held a 5.2% Share of Search versus Mogami’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among guitar cable brands worldwide in August 2026Which is more popular in search, Ernie Ball or Mogami?
Ernie Ball5.2%33.1K searches
vs
Mogami1.9%12.1K searches

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Which is more popular in search, Ernie Ball or Mogami?

Compare the guitar cable brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ernie Ball and Mogami among guitar cable brands worldwide, by month

Share of Search by month for Ernie Ball, Mogami. The figures are in the table below the chart.

View monthly share of search table
MonthErnie BallMogami
Oct 20255.5%2%
Nov 20255.6%2%
Dec 20255.6%2.5%
Jan 20265.5%2%
Feb 20265.4%2%
Mar 20265.5%2%
Apr 20265.3%2.9%
May 20264.8%2.2%
Jun 20264.9%2.2%
Jul 20265.9%2.2%
Aug 20265.2%1.9%
Sep 2026——

How has the Ernie Ball and Mogami comparison changed over the last 12 months?

  • Ernie Ball was ahead of Mogami in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar cable brands worldwide moved from 5.5% to 5.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Mogami’s estimated Share of Search among guitar cable brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for guitar cable brands worldwide in August 2026?

  1. In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.

  2. Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ernie Ball’s and Mogami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ernie Ball

1 branded search term

  • ernie ball

Mogami

1 branded search term

  • mogami

How the Brand Demand Index is measured

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