Brandwave

How popular isMogami in search?

In August 2026, there were an estimated 12.1K branded searches for Mogami worldwide which is down 18.2% over the last 11 months. Mogami holds 1.9% estimated Share of Search among guitar cable brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender71.2%
  2. Hosa17.4%
  3. Ernie Ball5.2%
  4. Roland3.5%
  5. Mogami1.9%
  6. Planet Waves0.7%
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Which guitar cable brands compete with Mogami?

Mogami against guitar cable brands worldwide, by month

Share of Search by month for Fender, Hosa, Ernie Ball, Roland, Mogami. The figures are in the table below the chart.

View monthly share of search table
MonthFenderHosaErnie BallRolandMogamiPlanet Waves
Oct 202574.1%14.8%5.5%3%2%0.59%
Nov 202576.1%12.5%5.6%3.1%2%0.61%
Dec 202575.8%12.5%5.6%3.1%2.5%0.61%
Jan 202674%14.8%5.5%3%2%0.73%
Feb 202674%14.9%5.4%3%2%0.72%
Mar 202674.4%14.9%5.5%2.4%2%0.73%
Apr 202672.5%11.9%5.3%2.9%2.9%4.4%
May 202680.3%8.8%4.8%2.6%2.2%1.2%
Jun 202680.7%8.9%4.9%2.7%2.2%0.79%
Jul 202680.6%7.3%5.9%3.2%2.2%0.79%
Aug 202671.2%17.4%5.2%3.5%1.9%0.7%
Sep 2026——————

  1. 1.Fender

    71.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Hosa

    17.4%

    Held 2nd. 110K estimated branded searches, +171.6% vs prior month. Share +10.2 points.

  3. 3.Ernie Ball

    5.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roland

    3.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Mogami

    1.9%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Planet Waves

    0.7%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Mogami and its closest rivals

How has branded search demand for Mogami changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mogami worldwide fell from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Mogami’s estimated Share of Search among guitar cable brands worldwide peaked at 2.9% in April 2026 and was lowest at 1.9% in August 2026.

How did search popularity change for guitar cable brands worldwide in August 2026?

  1. In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.

  2. In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.

  3. In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.

  4. Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

  5. Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Mogami measured?

Brandwave collects information about searches that people make online using Mogami’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mogami

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How the Brand Demand Index is measured

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