Brandwave

How popular isErnie Ball in search?

In August 2026, there were an estimated 33.1K branded searches for Ernie Ball worldwide which is down 18.3% over the last 11 months. Ernie Ball holds 3.2% estimated Share of Search among guitar pick brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender44%
  2. Clayton36%
  3. D'Addario13.2%
  4. Dunlop3.2%
  5. Ernie Ball3.2%
  6. Pickboy0.23%
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Which guitar pick brands compete with Ernie Ball?

Ernie Ball against guitar pick brands worldwide, by month

Share of Search by month for Fender, Clayton, D'Addario, Dunlop, Ernie Ball. The figures are in the table below the chart.

View monthly share of search table
MonthFenderClaytonD'AddarioDunlopErnie BallPickboy
Oct 202548.7%32.6%12%2.9%3.6%0.26%
Nov 202548.7%32.6%12%2.9%3.6%0.21%
Dec 202547.5%31.8%14.2%2.9%3.5%0.21%
Jan 202647.5%31.8%14.2%2.9%3.5%0.21%
Feb 202643%35.2%15.8%2.6%3.2%0.23%
Mar 202647.5%31.8%14.2%2.9%3.5%0.21%
Apr 202644.3%36.2%13.3%2.7%3.3%0.24%
May 202649%32.8%12%3%3%0.21%
Jun 202649.3%33%12.1%2.4%3%0.22%
Jul 202644.3%36.2%13.3%2.7%3.3%0.24%
Aug 202644%36%13.2%3.2%3.2%0.23%
Sep 2026——————

  1. 1.Fender

    44%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Clayton

    36%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.D'Addario

    13.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Dunlop

    3.2%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.Ernie Ball

    3.2%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pickboy

    0.23%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ernie Ball and its closest rivals

How has branded search demand for Ernie Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ernie Ball worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Ernie Ball fell from 4th to 5th among guitar pick brands worldwide.

How did search popularity change for guitar pick brands worldwide in August 2026?

  1. In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Ernie Ball compete?

Ernie Ball is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strap brands4th of 61.8%Show ranking
Guitar pick brands5th of 63.2%Shown above
Guitar cable brands3rd of 65.2%Show ranking
Guitar slide brands4th of 65.3%Show ranking
Guitar strings3rd of 612.8%Show ranking

How is Ernie Ball measured?

Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ernie ball

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How the Brand Demand Index is measured

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