D'Addario vs Dean Markley:Which is more popular by branded search?

Name: D'Addario vs Dean Markley: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, D'Addario had more branded searches than Dean Markley among guitar strings worldwide. D'Addario was estimated to have 135K branded searches compared to Dean Markley’s 1.6K, and held a 52.2% Share of Search versus Dean Markley’s 0.62%. These are worldwide searches for English-language branded terms.

Share of Search among guitar strings worldwide in August 2026Which is more popular in search, D'Addario or Dean Markley?

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Which is more popular in search, D'Addario or Dean Markley?

Compare the guitar strings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

D'Addario and Dean Markley among guitar strings worldwide, by month

Month	D'Addario	Martin	Ernie Ball	Elixir Strings	Rotosound	Dean Markley
Oct 2025	47.3%	31.7%	14.2%	5.2%	1%	0.56%
Nov 2025	46.7%	31.3%	14%	6.3%	1%	0.66%
Dec 2025	51.7%	28.4%	12.7%	5.7%	0.91%	0.6%
Jan 2026	49.1%	32.8%	12.1%	4.4%	1.1%	0.57%
Feb 2026	56.6%	25.4%	11.4%	5.1%	1%	0.55%
Mar 2026	55.2%	24.7%	13.5%	4.9%	0.97%	0.64%
Apr 2026	52.2%	28.6%	12.8%	4.7%	1.1%	0.62%
May 2026	51.7%	28.4%	12.7%	5.7%	0.92%	0.61%
Jun 2026	55.2%	24.7%	13.5%	4.9%	0.98%	0.65%
Jul 2026	52.2%	28.6%	12.8%	4.7%	1.1%	0.5%
Aug 2026	52.2%	28.6%	12.8%	4.7%	1.1%	0.62%
Sep 2026	—	—	—	—	—	—

How has the D'Addario and Dean Markley comparison changed over the last 12 months?

3 findings

D'Addario was ahead of Dean Markley in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide moved from 47.3% to 52.2%, and its estimated monthly branded searches held steady at 135K.
Across the 11 months ending August 2026, Dean Markley’s estimated Share of Search among guitar strings worldwide moved from 0.56% to 0.62%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for guitar strings worldwide in August 2026?

0 changes

Neither D'Addario nor Dean Markley moved beyond provider rounding among guitar strings in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using D'Addario’s and Dean Markley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.