D'Addario vs Gonzalez:Which is more popular by branded search?
In August 2026, Gonzalez had more branded searches than D'Addario among reed brands worldwide. Gonzalez was estimated to have 201K branded searches compared to D'Addario’s 135K, and held a 0.54% Share of Search versus D'Addario’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Gonzalez?
Compare the reed brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gonzalez, D'Addario. The figures are in the table below the chart.
View monthly share of search table
| Month | Marca | Gonzalez | D'Addario | Legere | Vandoren | Rico |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.65% | 0.44% | 0.07% | 0.05% | <0.01% |
| Nov 2025 | 98.9% | 0.54% | 0.44% | 0.07% | 0.05% | <0.01% |
| Dec 2025 | 98.8% | 0.54% | 0.54% | 0.07% | 0.05% | <0.01% |
| Jan 2026 | 99% | 0.44% | 0.44% | 0.06% | 0.04% | <0.01% |
| Feb 2026 | 98.8% | 0.54% | 0.54% | 0.06% | 0.05% | <0.01% |
| Mar 2026 | 98.9% | 0.53% | 0.44% | 0.06% | 0.04% | <0.01% |
| Apr 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.03% | <0.01% |
| May 2026 | 99% | 0.53% | 0.36% | 0.06% | 0.04% | <0.01% |
| Jun 2026 | 99.2% | 0.44% | 0.29% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Aug 2026 | 99% | 0.54% | 0.36% | 0.04% | 0.03% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the D'Addario and Gonzalez comparison changed over the last 12 months?
3 findings
- Gonzalez was ahead of D'Addario in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among reed brands worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Gonzalez’s estimated Share of Search among reed brands worldwide moved from 0.65% to 0.54%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for reed brands worldwide in August 2026?
0 changes
Neither D'Addario nor Gonzalez moved beyond provider rounding among reed brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Gonzalez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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