Brandwave

How popular isGator in search?

In August 2026, there were an estimated 135K branded searches for Gator worldwide which is down 55.1% over the last 11 months. Gator holds 8.1% estimated Share of Search among guitar case brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mono60%
  2. Fender27%
  3. Gator8.1%
  4. Hiscox3.6%
  5. SKB0.73%
  6. Gibson0.49%
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Where does Gator compete?

Gator is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar case brands3rd of 68.1%Shown below
Pedalboard brands1st of 660.2%Show ranking

Which guitar case brands compete with Gator?

Gator against guitar case brands worldwide, by month

Share of Search by month for Mono, Fender, Gator, Hiscox. The figures are in the table below the chart.

View monthly share of search table
MonthMonoFenderGatorHiscoxSKBGibson
Oct 202556.2%25.3%13.9%3.4%0.68%0.46%
Nov 202556.7%25.5%14%2.8%0.56%0.46%
Dec 202561.4%27.7%6.8%3%0.61%0.5%
Jan 202660.9%27.4%6.7%3.7%0.74%0.49%
Feb 202664.2%23.7%7.1%3.9%0.64%0.52%
Mar 202660%27%8.1%3.6%0.73%0.49%
Apr 202664.1%23.6%7.1%3.9%0.78%0.52%
May 202661%27.5%6.7%3.7%0.6%0.49%
Jun 202656.6%31.1%7.6%3.4%0.69%0.46%
Jul 202660%27%8.1%3.6%0.73%0.49%
Aug 202660%27%8.1%3.6%0.73%0.49%
Sep 2026——————

  1. 1.Mono

    60%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Fender

    27%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Gator

    8.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hiscox

    3.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.SKB

    0.73%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gibson

    0.49%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gator and its closest rivals

How has branded search demand for Gator changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gator worldwide fell from 301K to 135K.
  • Across the 11 months ending August 2026, Gator’s estimated Share of Search among guitar case brands worldwide decreased from 13.9% to 8.1%.
  • Across the 11 months ending August 2026, Gator’s estimated Share of Search among guitar case brands worldwide peaked at 14% in November 2025 and was lowest at 6.7% in January 2026.

How did search popularity change for guitar case brands worldwide in August 2026?

  1. Estimated monthly branded searches for Gator worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026.

  2. Estimated monthly branded searches for Hiscox worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  3. Estimated monthly branded searches for SKB worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Mono worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How is Gator measured?

Brandwave collects information about searches that people make online using Gator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gator

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How the Brand Demand Index is measured

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