Brandwave

How popular isGator in search?

In September 2026, there were an estimated 17.8K branded searches for Gator worldwide which held steady over the last 12 months. Gator holds 21% estimated Share of Search among amp stand brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. On-Stage61.4%
  2. Gator21%
  3. Hercules Stands17.4%
  4. K&M0.25%
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Which amp stand brands compete with Gator?

Gator against amp stand brands worldwide, by month

Share of Search by month for On-Stage, Gator, Hercules Stands. The figures are in the table below the chart.

View monthly share of search table
MonthOn-StageGatorHercules StandsK&M
Oct 202555.9%24.1%19.7%0.34%
Nov 202553.8%25.1%20.8%0.33%
Dec 202548.3%23.5%27.9%0.24%
Jan 202661.1%21.6%17.1%0.2%
Feb 202655.1%26.8%17.7%0.33%
Mar 202660.7%22.7%16.3%0.3%
Apr 202656.3%24.9%18.5%0.28%
May 202654.9%25.3%19.5%0.27%
Jun 202660.5%22.9%16.4%0.25%
Jul 202651.4%27.9%20.4%0.25%
Aug 202649.7%27.9%22.1%0.29%
Sep 202661.4%21%17.4%0.25%

  1. 1.On-Stage

    61.4%

    Held 1st. 51.9K estimated branded searches, +46.2% vs prior month. Share +11.6 points.

  2. 2.Gator

    21%

    Held 2nd. 17.8K estimated branded searches, -10.7% vs prior month. Share -6.9 points.

  3. 3.Hercules Stands

    17.4%

    Held 3rd. 14.7K estimated branded searches, -6.7% vs prior month. Share -4.7 points.

  4. 4.K&M

    0.25%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gator and its closest rivals

Every comparison with Gator

How has branded search demand for Gator changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gator worldwide held steady, from 18.5K to 17.8K.
  • Across the 12 months ending September 2026, Gator’s estimated Share of Search among amp stand brands worldwide decreased from 24.1% to 21%.
  • Across the 12 months ending September 2026, Gator’s estimated Share of Search among amp stand brands worldwide peaked at 27.9% in July 2026 and was lowest at 21% in September 2026.

How did search popularity change for amp stand brands worldwide in September 2026?

  1. In September 2026, On-Stage gained estimated Share of Search among amp stand brands worldwide, from 49.7% to 61.4%.

  2. In September 2026, Gator lost estimated Share of Search among amp stand brands worldwide, from 27.9% to 21%.

  3. In September 2026, Hercules Stands lost estimated Share of Search among amp stand brands worldwide, from 22.1% to 17.4%.

  4. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

Where does Gator compete?

Gator is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gig bag brands4th of 41.6%Show ranking
Guitar stand brands4th of 71.8%Show ranking
Guitar case brands4th of 61.8%Show ranking
Speaker stands brands4th of 54.8%Show ranking
Pedalboard brands3rd of 614.1%Show ranking
Amp stand brands2nd of 421%Shown above
Mic stand brands1st of 354.4%Show ranking

How is Gator measured?

Brandwave collects information about searches that people make online using Gator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • gator bag
  • gator case
  • gator gig bag
  • gator guitar case

Do you work for Gator? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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