Brandwave

How popular isGator in search?

In September 2026, there were an estimated 18.7K branded searches for Gator worldwide which held steady over the last 12 months. Gator holds 1.9% estimated Share of Search among guitar stand brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender83.2%
  2. Martin7.4%
  3. On-Stage5.2%
  4. Gator1.9%
  5. Hercules Stands1.5%
  6. Gibson0.81%
  7. K&M0.02%
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Which guitar stand brands compete with Gator?

Gator against guitar stand brands worldwide, by month

Share of Search by month for Fender, Martin, On-Stage, Gator. The figures are in the table below the chart.

View monthly share of search table
MonthFenderMartinOn-StageGatorHercules StandsGibsonK&M
Oct 202585.1%7.6%3.6%1.6%1.3%0.83%0.02%
Nov 202585.1%7.5%3.5%1.7%1.4%0.82%0.02%
Dec 202584.5%7.4%3.5%1.8%2%0.81%0.02%
Jan 202682.1%8.7%5%1.9%1.4%0.79%0.02%
Feb 202684.1%7.2%4.2%2.1%1.3%0.97%0.03%
Mar 202685.6%6.2%4.4%1.7%1.2%0.83%0.02%
Apr 202684.2%7.2%4.2%1.9%1.4%0.97%0.02%
May 202686%6.4%3.7%1.8%1.3%0.85%0.02%
Jun 202686.7%5.2%4.4%1.7%1.2%0.7%0.02%
Jul 202684.6%7.5%3.6%2%1.4%0.83%0.02%
Aug 202684.3%7.5%3.6%2.1%1.6%0.82%0.02%
Sep 202683.2%7.4%5.2%1.9%1.5%0.81%0.02%

  1. 1.Fender

    83.2%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Martin

    7.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.On-Stage

    5.2%

    Held 3rd. 51.9K estimated branded searches, +46.2% vs prior month. Share +1.6 points.

  4. 4.Gator

    1.9%

    Held 4th. 18.7K estimated branded searches, -9.5% vs prior month. Share -0.2 points.

  5. 5.Hercules Stands

    1.5%

    Held 5th. 14.7K estimated branded searches, -6.7% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.81%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.K&M

    0.02%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gator and its closest rivals

Every comparison with Gator

How has branded search demand for Gator changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gator worldwide held steady, from 19.1K to 18.7K.
  • Across the 12 months ending September 2026, Gator’s estimated Share of Search among guitar stand brands worldwide held steady, from 1.6% to 1.9%.

How did search popularity change for guitar stand brands worldwide in September 2026?

  1. In September 2026, On-Stage gained estimated Share of Search among guitar stand brands worldwide, from 3.6% to 5.2%.

  2. In September 2026, Fender lost estimated Share of Search among guitar stand brands worldwide, from 84.3% to 83.2%.

  3. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

  4. Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Gator compete?

Gator is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gig bag brands4th of 41.7%Show ranking
Guitar stand brands4th of 71.9%Shown above
Guitar case brands4th of 61.9%Show ranking
Speaker stands brands3rd of 410.8%Show ranking
Pedalboard brands3rd of 614.5%Show ranking
Amp stand brands2nd of 421.8%Show ranking
Mic stand brands1st of 355.6%Show ranking

How is Gator measured?

Brandwave collects information about searches that people make online using Gator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • gator bag
  • gator case
  • gator gig bag
  • gator guitar case
  • gator pedalboard

Do you work for Gator? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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