Brandwave

How popular isGator in search?

In September 2026, there were an estimated 18.7K branded searches for Gator worldwide which held steady over the last 12 months. Gator holds 16.3% estimated Share of Search among mic stand brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hercules Stands82.5%
  2. Gator16.3%
  3. K&M1.2%
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Which mic stand brands compete with Gator?

Gator against mic stand brands worldwide, by month

Share of Search by month for Hercules Stands, Gator. The figures are in the table below the chart.

View monthly share of search table
MonthHercules StandsGatorK&M
Oct 202579.6%19%1.4%
Nov 202574.5%24.3%1.2%
Dec 202578.4%20.9%0.67%
Jan 202676%23.1%0.9%
Feb 202666.8%31.9%1.3%
Mar 202674.9%23.7%1.4%
Apr 202678.7%20.1%1.2%
May 202676.8%22.1%1.1%
Jun 202678.5%20.3%1.2%
Jul 202678.7%20.4%0.96%
Aug 202677.4%21.6%1%
Sep 202682.5%16.3%1.2%
  1. Held 1st. 14.7K estimated branded searches, -6.7% vs prior month. Share +5.2 points.

  2. 2.Gator

    16.3%

    Held 2nd. 2.9K estimated branded searches, -34.1% vs prior month. Share -5.3 points.

  3. 3.K&M

    1.2%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Gator and its closest rivals

How has branded search demand for Gator changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gator worldwide held steady, from 19.1K to 18.7K.
  • Across the 12 months ending September 2026, Gator’s estimated Share of Search among mic stand brands worldwide decreased from 19% to 16.3%.
  • Across the 12 months ending September 2026, Gator’s estimated Share of Search among mic stand brands worldwide peaked at 31.9% in February 2026 and was lowest at 16.3% in September 2026.

How did search popularity change for mic stand brands worldwide in September 2026?

  1. In September 2026, Hercules Stands gained estimated Share of Search among mic stand brands worldwide, from 77.4% to 82.5%.

  2. In September 2026, Gator lost estimated Share of Search among mic stand brands worldwide, from 21.6% to 16.3%.

  3. Estimated monthly branded searches for K&M worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

Where does Gator compete?

Gator is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gig bag brands4th of 41.6%Show ranking
Guitar stand brands4th of 71.5%Show ranking
Guitar case brands4th of 61.8%Show ranking
Speaker stands brands4th of 41.8%Show ranking
Pedalboard brands6th of 60.88%Show ranking
Amp stand brands3rd of 44.2%Show ranking
Mic stand brands2nd of 316.3%Shown above

How is Gator measured?

Brandwave collects information about searches that people make online using Gator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • gator bag
  • gator case
  • gator gig bag
  • gator guitar case
  • gator pedalboard

Do you work for Gator? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Gator your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.