Boss vs Elektron:Which is more popular?
In September 2026, Elektron had more branded searches than Boss among drum machine brands worldwide. Elektron had about 74,000 branded searches, while Boss had 1,000. Elektron made up 10.6% of all drum machine brand searches we track, and Boss accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about drum machine brands, Elektron appeared in three of the four answers and Boss in none.
Who do people search for more?
Elektron, about 74 searches for every 1 for Boss
Who does AI mention more?
Elektron, mentioned in 3 of 4 answers, Boss in 0
Who does AI recommend more?
Elektron, the only one of the two named
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Top drum machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Elektron was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Boss did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Akai3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Korg3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Elektron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Behringer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arturia1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moog0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about drum machine brands
4 answers
Asked ChatGPT
“Which drum machine brand should I buy?”
Asked ChatGPT
“What are the best drum machine brands?”
Asked ChatGPT
“What's the best drum machine brand for beat making?”
Searched Google, AI Overview
“best drum machine”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“beat making machine”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Boss or Elektron more popular in search?
This chart shows how often people search Google for Boss and Elektron by name. Each line represents a brand's share of searches for all nine drum machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Elektron, Boss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Akai | Behringer | Moog | Arturia | Korg | Elektron | Alesis | Roland | Boss |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 21.1% | 14.1% | 14.1% | 11.6% | 11.6% | 4.2% | 1.9% | 0.17% |
| Nov 2025 | 19.3% | 19.3% | 12.9% | 19.3% | 12.9% | 10.6% | 3.9% | 1.7% | 0.12% |
| Dec 2025 | 20.8% | 20.8% | 11.4% | 17% | 13.9% | 9.3% | 5.1% | 1.5% | 0.16% |
| Jan 2026 | 21.1% | 21.1% | 14.1% | 14.1% | 14.1% | 9.5% | 4.2% | 1.6% | 0.17% |
| Feb 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 13.7% | 9.2% | 4.1% | 1.5% | 0.15% |
| Mar 2026 | 22.8% | 18.6% | 15.2% | 15.2% | 12.5% | 10.2% | 3.7% | 1.7% | 0.14% |
| Apr 2026 | 20.9% | 25.5% | 14% | 14% | 11.5% | 9.4% | 3.4% | 1.3% | 0.13% |
| May 2026 | 21.5% | 26.1% | 14.3% | 11.8% | 11.8% | 9.6% | 3.5% | 1.3% | 0.13% |
| Jun 2026 | 21.7% | 21.7% | 14.5% | 14.5% | 11.9% | 9.7% | 4.3% | 1.6% | 0.14% |
| Jul 2026 | 21.1% | 21.1% | 14.1% | 14.1% | 14.1% | 9.5% | 4.2% | 1.5% | 0.16% |
| Aug 2026 | 19.9% | 19.9% | 16.2% | 13.3% | 16.2% | 8.9% | 4% | 1.5% | 0.19% |
| Sep 2026 | 19.3% | 19.3% | 19.3% | 13% | 13% | 10.6% | 3.9% | 1.4% | 0.14% |
How has the Boss and Elektron comparison changed over the last 12 months?
3 findings
- Elektron was ahead of Boss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among drum machine brands worldwide moved from 0.17% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands worldwide moved from 11.6% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for drum machine brands worldwide in September 2026?
2 changes
In September 2026, Elektron gained share of searches among drum machine brands worldwide, from 8.9% to 10.6%.
Estimated monthly branded searches for Boss worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Boss’ and Elektron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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