Boss vs Mesa/Boogie:Which is searched more?
In September 2026, Boss had more branded searches than Mesa/Boogie among guitar amp brands worldwide. Boss had about 31,200 branded searches, while Mesa/Boogie had 27,100. Boss made up 1.4% of all guitar amp brand searches we track, and Mesa/Boogie accounted for 1.3%. These are worldwide searches for English-language branded terms.
Follow Boss vs Mesa/Boogie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Boss or Mesa/Boogie more popular in search?
Compare the guitar amp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Boss, Mesa/Boogie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vox | Fender | Blackstar | Orange | Boss | Mesa/Boogie | Peavey | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 42.5% | 7.7% | 3.1% | 1.6% | 1.1% | 1.1% | 0.34% |
| Nov 2025 | 51.9% | 35.2% | 6.2% | 3% | 1.4% | 0.92% | 0.92% | 0.34% |
| Dec 2025 | 52.2% | 35.5% | 5.3% | 3.1% | 1.5% | 0.93% | 1.1% | 0.34% |
| Jan 2026 | 46.7% | 38.8% | 7% | 3.3% | 1.6% | 1% | 1.2% | 0.36% |
| Feb 2026 | 46.1% | 39% | 6.9% | 3.3% | 1.9% | 1.2% | 1.2% | 0.36% |
| Mar 2026 | 47.1% | 38.6% | 7% | 2.8% | 2.2% | 1% | 1% | 0.31% |
| Apr 2026 | 50.5% | 35.1% | 7.3% | 3% | 1.5% | 1.1% | 1.1% | 0.27% |
| May 2026 | 47.9% | 38.8% | 7.1% | 2.3% | 1.4% | 1% | 1% | 0.31% |
| Jun 2026 | 42.5% | 42% | 9% | 3% | 1.2% | 0.93% | 0.93% | 0.33% |
| Jul 2026 | 52.4% | 35.3% | 6.4% | 2.6% | 1.2% | 0.94% | 0.94% | 0.3% |
| Aug 2026 | 47.5% | 38.9% | 6% | 3.4% | 1.4% | 1.3% | 1% | 0.45% |
| Sep 2026 | 47.1% | 38.4% | 7.1% | 3.4% | 1.4% | 1.3% | 1% | 0.38% |
How has the Boss and Mesa/Boogie comparison changed over the last 12 months?
3 findings
- Boss was ahead of Mesa/Boogie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 38.3K to 31.2K.
- Across the 12 months ending September 2026, Mesa/Boogie’s share of searches among guitar amp brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for guitar amp brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Boss’ and Mesa/Boogie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boss
4 branded search terms
- boss amp
- boss guitar pedal
- boss pedal
- boss tuner
Mesa/Boogie
1 branded search term
- mesa boogie
Other head-to-heads among guitar amp brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.