Brandwave

How popular isMesa/Boogie?

In September 2026, people searched for Mesa/Boogie by name about 27,100 times worldwide, about the same as the previous year. These searches made up 1.3% of all global guitar amp brand searches, placing Mesa/Boogie sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar amp brands, Mesa/Boogie appeared in two of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Mesa/Boogie is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. VoxShare of searches 47.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. FenderShare of searches 38.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. BlackstarShare of searches 7.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  4. OrangeShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. Mesa/BoogieShare of searches 1.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th

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Top guitar amp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mesa/Boogie was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mesa/Boogie is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Boss2nd
  3. Marshall3rd
  4. Vox4th
  5. Orange5th
  6. Mesa/Boogie6th
  7. Blackstar7th
  8. Peavey8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about guitar amp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar amp brands compete with Mesa/Boogie?

Mesa/Boogie against guitar amp brands worldwide, by month

Share of searches by month for Vox, Fender, Blackstar, Orange, Mesa/Boogie. The figures are in the table below the chart.

View monthly share of searches table
MonthVoxFenderBlackstarOrangeBossMesa/BoogiePeaveyMarshall
Oct 202542.6%42.5%7.7%3.1%1.6%1.1%1.1%0.34%
Nov 202551.9%35.2%6.2%3%1.4%0.92%0.92%0.34%
Dec 202552.2%35.5%5.3%3.1%1.5%0.93%1.1%0.34%
Jan 202646.7%38.8%7%3.3%1.6%1%1.2%0.36%
Feb 202646.1%39%6.9%3.3%1.9%1.2%1.2%0.36%
Mar 202647.1%38.6%7%2.8%2.2%1%1%0.31%
Apr 202650.5%35.1%7.3%3%1.5%1.1%1.1%0.27%
May 202647.9%38.8%7.1%2.3%1.4%1%1%0.31%
Jun 202642.5%42%9%3%1.2%0.93%0.93%0.33%
Jul 202652.4%35.3%6.4%2.6%1.2%0.94%0.94%0.3%
Aug 202647.5%38.9%6%3.4%1.4%1.3%1%0.45%
Sep 202647.1%38.4%7.1%3.4%1.4%1.3%1%0.38%

  1. 1.Vox

    47.1%

    Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.5 points.

  2. 2.Fender

    38.4%

    Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Blackstar

    7.1%

    Held 3rd. 153K estimated branded searches, +19.5% vs prior month. Share +1.1 points.

  4. 4.Orange

    3.4%

    Held 4th. 73.4K estimated branded searches, +0.69% vs prior month. Share 0 points.

  5. 5.Boss

    1.4%

    Held 5th. 31.2K estimated branded searches, +3.3% vs prior month. Share 0 points.

  6. 6.Mesa/Boogie

    1.3%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Peavey

    1%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Marshall

    0.38%

    Held 8th. 8.2K estimated branded searches, -15.5% vs prior month. Share -0.1 points.

Compare popularity between Mesa/Boogie and its closest rivals

Every comparison with Mesa/Boogie

7 comparisons

How has branded search demand for Mesa/Boogie changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mesa/Boogie worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Mesa/Boogie’s share of searches among guitar amp brands worldwide held steady, from 1.1% to 1.3%.

How did search popularity change for guitar amp brands worldwide in September 2026?

4 changes

  1. In September 2026, Blackstar gained share of searches among guitar amp brands worldwide, from 6% to 7.1%.

  2. In September 2026, Fender lost share of searches among guitar amp brands worldwide, from 38.9% to 38.4%.

  3. Estimated monthly branded searches for Boss worldwide fell 18.5% over 12 measured months, from 38.3K to 31.2K in September 2026.

  4. Estimated monthly branded searches for Peavey worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Mesa/Boogie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mesa/Boogie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mesa boogie

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