Fender vs Mesa/Boogie:Which is more popular?
In September 2026, Fender had more branded searches than Mesa/Boogie among guitar amp brands worldwide. Fender had about 831,000 branded searches, while Mesa/Boogie had 27,100. Fender made up 38.4% of all guitar amp brand searches we track, and Mesa/Boogie accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about guitar amp brands, Fender appeared in all four answers and Mesa/Boogie in two. Fender was mentioned before Mesa/Boogie in every answer.
Who do people search for more?
Fender, about 31 searches for every 1 for Mesa/Boogie
Who does AI mention more?
Fender, mentioned in every answer we collected
Who does AI recommend more?
Fender, named ahead of Mesa/Boogie in every answer
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fender appeared in all four answers. Mesa/Boogie was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Fender was listed before Mesa/Boogie in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vox3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Orange3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blackstar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mesa/Boogie2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Peavey2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy?”
Asked ChatGPT
“What are the best guitar amp brands?”
Asked ChatGPT
“What's the best guitar amp brand for home practice?”
Searched Google, AI Overview
“guitar amp brands”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fender or Mesa/Boogie more popular in search?
This chart shows how often people search Google for Fender and Mesa/Boogie by name. Each line represents a brand's share of searches for all eight guitar amp brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fender, Mesa/Boogie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vox | Fender | Blackstar | Orange | Boss | Mesa/Boogie | Peavey | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 42.5% | 7.7% | 3.1% | 1.6% | 1.1% | 1.1% | 0.34% |
| Nov 2025 | 51.9% | 35.2% | 6.2% | 3% | 1.4% | 0.92% | 0.92% | 0.34% |
| Dec 2025 | 52.2% | 35.5% | 5.3% | 3.1% | 1.5% | 0.93% | 1.1% | 0.34% |
| Jan 2026 | 46.7% | 38.8% | 7% | 3.3% | 1.6% | 1% | 1.2% | 0.36% |
| Feb 2026 | 46.1% | 39% | 6.9% | 3.3% | 1.9% | 1.2% | 1.2% | 0.36% |
| Mar 2026 | 47.1% | 38.6% | 7% | 2.8% | 2.2% | 1% | 1% | 0.31% |
| Apr 2026 | 50.5% | 35.1% | 7.3% | 3% | 1.5% | 1.1% | 1.1% | 0.27% |
| May 2026 | 47.9% | 38.8% | 7.1% | 2.3% | 1.4% | 1% | 1% | 0.31% |
| Jun 2026 | 42.5% | 42% | 9% | 3% | 1.2% | 0.93% | 0.93% | 0.33% |
| Jul 2026 | 52.4% | 35.3% | 6.4% | 2.6% | 1.2% | 0.94% | 0.94% | 0.3% |
| Aug 2026 | 47.5% | 38.9% | 6% | 3.4% | 1.4% | 1.3% | 1% | 0.45% |
| Sep 2026 | 47.1% | 38.4% | 7.1% | 3.4% | 1.4% | 1.3% | 1% | 0.38% |
How has the Fender and Mesa/Boogie comparison changed over the last 12 months?
3 findings
- Fender was ahead of Mesa/Boogie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands worldwide moved from 42.5% to 38.4%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Mesa/Boogie’s share of searches among guitar amp brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for guitar amp brands worldwide in September 2026?
1 change
In September 2026, Fender lost share of searches among guitar amp brands worldwide, from 38.9% to 38.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fender’s and Mesa/Boogie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
4 branded search terms
- fender
- fender guitar
- fender mustang
- fender strat
Mesa/Boogie
1 branded search term
- mesa boogie
Other head-to-heads among guitar amp brands
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